Help us write our social media guidelines

24 August 2009

In May 2005, Hill & Knowlton wrote and then published our first personal blogging guidelines. Two years ago, as we started to give our clients more and more social media marketing advice, we updated these to create a wider set of social media principles.

Now it’s time to update these again. We’ve consulted widely internally, and would now like to hear what the people we might encounter online whilst representing our clients think.

So we’ve published the current version of our internal draft. You can review it below or on Scribd.

Please leave a comment here or on Scribd and let us know what you think, what works and what doesn’t, and what your experiences of PR and marketing agencies participating in social media have been.

We’ll review all the comments and the end of the week and update as necessary, before adopting internally and publishing the final version here.


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7 Responses to “Help us write our social media guidelines”

  1. Kirsten

    Very cool of you guys to publicly share this draft! Looks like a great document!

  2. Social Media Guidelines – Does Your Company Have One? | PR In Canada

    [...] Niall Cook from Hill & Knowlton is looking for help to help the firm write their social media gu…. I have noticed that a few other large corporations have also set up social media guidelines, Intel has their guideline here,  IBM here,  and ESPN added one after they had a public backlash. AKPC_IDS += “1055,”;SHARETHIS.addEntry({ title: “Social Media Guidelines – Does Your Company Have One?”, url: “http://www.princanada.com/social-media-guidelines-does-your-company-have-one” }); [...]

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  5. Social media guidelines in the social media way. « prototypo

    [...] social media guidelines. Niall Cook, the worldwide director of marketing technology at H&K, posted the guidelines on Scribd for everyone to see — and to [...]

  6. Collective Conversation » Marketing Technology » Blog Archive » Announcing Hill & Knowlton’s New Social Media Principles

    [...] a month ago, I asked for help to update Hill & Knowlton’s social media [...]

  7. priyank

    It was very nice blog and got lots of information .Thanks

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