Comments on: Augmented reality, part two http://blogs.hillandknowlton.com/niallcook/2009/09/16/augmented-reality-part-two/ Combining marketing and technology to develop new markets and grow existing ones Sun, 27 Mar 2011 11:35:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Augmented Reality should be part of your new digital strategy | A New Kind of Marketing http://blogs.hillandknowlton.com/niallcook/2009/09/16/augmented-reality-part-two/comment-page-1/#comment-3593 Augmented Reality should be part of your new digital strategy | A New Kind of Marketing Tue, 02 Feb 2010 01:03:21 +0000 http://blogs.hillandknowlton.com/niallcook/?p=523#comment-3593 [...] to Niall Cook of Hill and Knowlton getting people to think about a physical object (reality) and data about it [...] [...] to Niall Cook of Hill and Knowlton getting people to think about a physical object (reality) and data about it [...]

]]> By: Nathan Richter http://blogs.hillandknowlton.com/niallcook/2009/09/16/augmented-reality-part-two/comment-page-1/#comment-2676 Nathan Richter Wed, 16 Sep 2009 14:51:22 +0000 http://blogs.hillandknowlton.com/niallcook/?p=523#comment-2676 Great breakdown of what's becoming somewhat of a cloudy topic. Especially with the concept of "recognizing the object" - we're excited to see this develop beyond just static recognition (e.g. this is a restaurant) to dynamic and measureable recognition (e.g. 4 of your friends are in this restaurant and rated it a 4/5). Yelp's new iPhone app is somewhat of my example here, and looking forward to seeing more of that dynamic use coming. Great breakdown of what’s becoming somewhat of a cloudy topic. Especially with the concept of “recognizing the object” – we’re excited to see this develop beyond just static recognition (e.g. this is a restaurant) to dynamic and measureable recognition (e.g. 4 of your friends are in this restaurant and rated it a 4/5).

Yelp’s new iPhone app is somewhat of my example here, and looking forward to seeing more of that dynamic use coming.

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