About me

Niall Cook (ncook@hillandknowlton.com)
Director, Netcoms

I head Hill & Knowlton’s online communication practice (Netcoms | blog) in the UK, and have worldwide responsibility for many of our internal and external business applications. My focus:

  • Enable companies to talk with all their different audiences using direct communication channels such as the Internet
  • Track marketing technology trends and assess their impact on communications best practice
  • Push the boundaries of how we use technology within our own agency

I’m a senior adviser to many Hill & Knowlton clients and manage a global technology portfolio that supports internal business processes, new business and marketing, and client service. I’m a member of the Board of Hill & Knowlton UK.

I have expertise in the following areas:

  • Business transformation
  • Creative and marketing technology (including RSS, blogs and wikis)
  • Enterprise portals
  • Professional services automation
  • Usability and user interface design

I’ve written extensively on online PR, with articles in Revolution and the PRCA’s Frontline magazine. I’ve also been a guest lecturer at Syracuse University and have spoken at numerous industry events.

Prior to joining Hill & Knowlton in July 2000, I worked at the now-defunct online currency beenz.com, as a consultant at Answerthink, in the corporate communications department of investment bank UBS, and as a book designer for Reed Elsevier.

I hold an honours degree in Typography & Graphic Communication from The University of Reading.

I am married and live in Cambridgeshire with three dogs (including two Hungarian Wirehaired Vizslas, who I admit to speaking to regularly from work via Skype!). I’m a keen photographer, but my wife just broke my beloved Canon 300D.