Archive for the ‘Reputation’ Category

FTC Guides on Endorsements and Testimonials: What it means in practice

Announcing Hill & Knowlton’s New Social Media Principles

Five steps to a successful corporate Twitter presence

Cook’s Hierarchy of Social Media Backlash Motives

Corporate Twitter Accounts and Online Reputation

Is Google.com your company’s real home page?

How your lawyers can damage your brand

Restrictions on Commercial Communications Take Force in May

April Fools Day: Marketing Opportunity or Not?

You May Prefer to Give us a Call… Part 2