Comments on: Hill & Knowlton’s Social Media Principles http://blogs.hillandknowlton.com/niallcook Combining marketing and technology to develop new markets and grow existing ones Sun, 27 Mar 2011 11:35:19 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Über 50 großartige Beispiele für Social Media Richtlinien und Policies http://blogs.hillandknowlton.com/niallcook/hks-policies/comment-page-1/#comment-4605 Über 50 großartige Beispiele für Social Media Richtlinien und Policies Tue, 27 Jul 2010 14:25:23 +0000 http://blogs2.hillandknowlton.com/niallcook/hks-policies/#comment-4605 [...] Pledge for Bloggers [...] [...] Pledge for Bloggers [...]

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By: 57 Social Media Policy Examples and Resources | davefleet.com http://blogs.hillandknowlton.com/niallcook/hks-policies/comment-page-1/#comment-4602 57 Social Media Policy Examples and Resources | davefleet.com Mon, 26 Jul 2010 13:12:51 +0000 http://blogs2.hillandknowlton.com/niallcook/hks-policies/#comment-4602 [...] Pledge for Bloggers [...] [...] Pledge for Bloggers [...]

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By: Collective Conversation » MaryLee Sachs’ Collective Conversation Blog » Blog Archive » CMOs must drive greater collaboration internally for their brands http://blogs.hillandknowlton.com/niallcook/hks-policies/comment-page-1/#comment-3045 Collective Conversation » MaryLee Sachs’ Collective Conversation Blog » Blog Archive » CMOs must drive greater collaboration internally for their brands Mon, 16 Nov 2009 16:56:34 +0000 http://blogs2.hillandknowlton.com/niallcook/hks-policies/#comment-3045 [...] One of the most surprising findings was the lack of social media policies within companies.  Only 3 out of 10 (29%) of CMOs reported having a social media policy that is widely adhered to within their company, with a further 31% currently developing a policy.  And implementing these policies is proving to be a challenge, with just over a quarter (26%) of CMOs stating that they have a policy but compliance is an issue within their organizations.  Given the perceived level of risk in this space by marketers, with the inherent lack of control in social media channels, I’m particularly surprised that more brands don’t have clearly stated and enforced guidelines for outreach to bloggers and non-traditional media outlets – a social technologies rule-book.  We’ve long had one at H&K, which continues to be updated and which I’m happy to share. [...] [...] One of the most surprising findings was the lack of social media policies within companies.  Only 3 out of 10 (29%) of CMOs reported having a social media policy that is widely adhered to within their company, with a further 31% currently developing a policy.  And implementing these policies is proving to be a challenge, with just over a quarter (26%) of CMOs stating that they have a policy but compliance is an issue within their organizations.  Given the perceived level of risk in this space by marketers, with the inherent lack of control in social media channels, I’m particularly surprised that more brands don’t have clearly stated and enforced guidelines for outreach to bloggers and non-traditional media outlets – a social technologies rule-book.  We’ve long had one at H&K, which continues to be updated and which I’m happy to share. [...]

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By: Collective Conversation » Brendan Hodgson » Blog Archive » H&K’s Social Media Policies http://blogs.hillandknowlton.com/niallcook/hks-policies/comment-page-1/#comment-770 Collective Conversation » Brendan Hodgson » Blog Archive » H&K’s Social Media Policies Tue, 27 Jan 2009 15:37:15 +0000 http://blogs2.hillandknowlton.com/niallcook/hks-policies/#comment-770 [...] Ripped gratuitously from my colleague, Niall Cook: [...] [...] Ripped gratuitously from my colleague, Niall Cook: [...]

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