Personal use of social media

If you could be identified as a Hill & Knowlton employee or use company resources for your personal use of social media, please consider the following:

  • Your clients, manager, reports and peers may read what you write. Criticizing them could result in the company losing business or even you losing your job.
  • Think of what you write in the same way as things you might say to a journalist, or conversations you might have with people you don’t know. If you wouldn’t say it in those situations, don’t say it online.
  • Never disclose any information that is confidential or proprietary to our clients, Hill & Knowlton, WPP, or any third party that has disclosed information to us (e.g. journalists, suppliers, etc.), even if you think it is secure. Your existing employment agreement in any case prohibits this.
  • There are many things that we cannot mention as part of a publicly owned company. Talking about our revenue, future plans, or the WPP share price could get you and the company in legal trouble, even if it is just your own personal view, and whether or not you directly identify yourself as an employee of Hill & Knowlton.
  • Your personal use of social media at work should be appropriate for your role. If you are in doubt, discuss with your line manager or refer to your employment agreement.
  • If you explicitly identify yourself as a Hill & Knowlton employee, you should make it clear that the views you express are yours alone. You may want to use the following form of words on your blog, website or profile:
    These views are my own and do not necessarily reflect the views of my employer

Please feel free to use, copy or adapt these principles as part of your own social media policies, ensuring that you read the accompany blog post explaining Hill & Knowlton’s approach to its social media principles. It would be nice if you could let us know that they’ve been helpful too.