Marketing Technology

When it comes to using social media professionally (i.e. as part of a pitch, client campaign or when representing Hill & Knowlton), please follow these basic principles:

• Understand the rules, beliefs and desires of the online communities you communicate with.
   
• Don’t engage with social or consumer-generated media on behalf of a client without their knowledge, permission and guidance from the Hill & Knowlton consultant leading the engagement, or if it contravenes a client’s own policies.
   
• Understand your clients’ policies and abide by them. Where there is irresolvable conflict, Hill & Knowlton’s principles prevail.
   
• Disclose who you are and who you work for (both agency and client).
   
• Be honest and don’t pretend to be someone or something you are not.
   
• Respect the privacy and contact preferences of each individual you interact with, where available.
   
• Where practical, link to our principles in your opening communications (http://www.hillandknowlton.com/principles).

Please feel free to use, copy or adapt these principles as part of your own social media policies, ensuring that you read the accompany blog post explaining Hill & Knowlton’s approach to its social media principles. It would be nice if you could let us know that they’ve been helpful too.