Posts Tagged ‘personal social responsibility’

Not Just a “Pick-Up” Line

posted by Andrew Cuneo

I think many of us who listen to the evening news broadcasts expect to hear a lot of the same thing: Fighting here, budget cuts there, unemployment is “XX” high. But every so often, you come across a story that makes you feel good about where the human race is going. And this happened to me Wednesday evening. As my daughter and I sat on the couch watching NBC Nightly News, a story at the end of the telecast came on that both made us stop and listen.

A young group of individuals called “Pick up America” is driving across the country picking up roadside trash. Traveling in an old school bus running on recycled vegetable oil, the youth group started in March 2010 in Maryland and have since traveled 2/3rds of the way across our nation picking up close to 140,000 lbs of litter left by careless motorists. They get local volunteers involved, bring a sense of accomplishment to those who participate and leave lessons for future generations to live by. Why do it? Member Jeff Chen says: “We’re young people and need to take a hold of our future.”

It’s time we all shared the enthusiasm these “pick up artists” are exhibiting. Though too young to understand, my daughter watched. It’s a lesson I hope she (and for that matter we) learn – from activities in everyday life to what you do in the office.

What do you do to help the environment?

In addition to CSR, what about “PSR?”

posted by Tara Knight

Guest post by: Jennifer Hamilton
Account Executive, Hill & Knowlton, Tampa, Fla.

Over the past 10 years, Corporate Social Responsibility (CSR) has grown from an admirable goal for a few companies to an almost certain requirement for many businesses and corporations. Consumers care about what companies are doing to improve society and many use a company’s CSR efforts (or lack of) to help inform buying decisions.

Many view CSR as an important and necessary part of business. In a society where people care more and more about what businesses are doing outside of their own bottom line, CSR offers a moral and ethical compass by which companies can gauge their corporate conscience against, and one that citizens can use to monitor the level of responsibility companies are taking for the environment, economy and society. People may differ on what constitutes good CSR, but most believe in its overall importance.

Mashable, an online news source on web culture, social media and technology, recently posted an article about a personal version of CSR. In the article, they discuss “PSR” and argue that commitments to sustainability are not just for brands anymore. The author poses an intriguing question about whether the same sustainability lens that’s been held to companies will soon be held up to the individual … and if it should be.

Imagine if you were defined by a score, or evaluated on a scale for what you did or didn’t do for your community or for the broader environment. As a society, we are often quick to cast judgments about others (whether they are spoken or unspoken) on their philanthropic or altruistic actions. We naturally want to surround ourselves with those who we admire and who motivate us to become better ourselves. So, is PSR just a natural extension of this? Especially given the dominance of social media and the seemingly never ending desire to broadcast ones every move?

In some ways, there are already systems in place that measure a person’s worth or credibility, such as a credit score. But that doesn’t necessarily mean we want them on display. In fact, most are quite protective of this information, and rightly so, even when they’re admirably high.

With “PSR” comes the next question of “How will it be conveyed?” Is it internalized by the person and kept private or is it shared or broadcast in some way? And if so, how? And how is the accuracy determined? Is it based on self reporting or another form that can be more measured? How would you feel about not only having a “PSR” score or evaluation, but also having it open for anyone to see, including clients and/or prospective bosses? What about future in-laws? What are the implications on our society to have those “scores” standardized and searchable for anyone to find?

Maybe the question isn’t if people should be held to the same standards as businesses, but rather, should it be publicized for all to know? After all, people already differ on how CSR is defined. I imagine that “PSR” could also create similar debate. To some, having a “PSR” commitment would mean dedicating time and money to charitable causes or being environmentally friendly. Others may define their commitment to simply being a person with high moral and ethical standards. Should your social worth be conveyed to everyone and anyone?

The concept of “PSR” may seem like a wild idea, but keep in mind that at one time, even as early as twenty years ago, CSR did not really exist and certainly wasn’t the standard business practice it is today. What if, in ten years time, “PSR” is just as widespread? Imagine where that could take us as individuals… and even more importantly, as a society…

What do you think? In addition to CSR, should we have personal social responsibility?