HSBC – failure now, success later?

14 October 2009

Edit: Thanks Jim for pointing out that this site did not come from HSBC but from an external source so I hereby retract this blog entry. Maybe it was too much to hope for this kind of openess. Anyway, here is the link to the site www.hsbcreview.com

But I still think that this might even benefit them in the end – after this painful stage. We saw the same with a Danish bank that opened their website for any customer complaints and they got a lot of credit for daring.

/r

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2 Responses to “HSBC – failure now, success later?”

  1. Jim

    You do realise this isnt a HSBC website right?

    “hsbcreviews.com is in no way affiliated to HSBC. All posts are the intellectual property, and express the views, of the author. thruSITES not will be held responsible for the content of any message.”

  2. Charles Dalton-Moore

    ASOS have just launched http://www.asosreviews.com, which shows that raw customer reviews sites like HSBCreviews.com are not necessarily a bad thing if your brand is popular and you are doing all the right things to keep your customers happy.

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