“Winning Grim” – when ugly doesn’t go far enough

“Winning ugly”, the expression coined by former tennis player and leading coach Brad Gilbert is no longer an adequate way to describe how some teams and, less often, individual athletes find their way to victory. I would like to suggest “winning grim” as a term to explain the logical conclusion of this trend.

Brad Gilbert, a player of modest talent but great tactical understanding and mental strength, made himself very difficult to beat by dogged determination. His now famous book “Winning Ugly” is a manual for getting the best out of yourself and for finding a way to win against opponents who are slightly better. It covers match preparation but is primarily concerned with tactics on the field of play.

The term is now widely used in sport, perhaps most often by fans frustrated that a team or player is failing to win ugly. That is to say, they are losing games which they are capable of winning, lacking the killer touch, inconsistent.

“Winning grim” goes further. Winning grim refers to teams and occasionally individual athletes plus their management who take a more holistic view of sport and seek to influence all the factors which can determine the result of a match. The masters of winning grim are often the leading contenders in their sport. Exponents of winning grim will have a strategy for considerations such as these off the field of play:
- The structure of competitions (method of qualification, schedules, the way the draw is done etc.)
- Legal challenges before, during and after competition (on issues such as player eligibility, suspensions etc.)
- The priorities of broadcasters and sponsors (what final they would ideally like to see, style of commentary, length of agreements etc.)
- Pre-match PR (putting psychological pressure on opponents, match officials, spreading rumours)

They will also be expert at the use of specific tactics on the field which go a step beyond the requirements of winning ugly:
- Pressurising match officials for maximum impact
- Time-wasting when in a potentially winning position or to disrupt the opponent’s momentum
- Tactical use of injuries (exaggerating injuries to give team-mates a rest or influence the referee)
- Choosing ultra low-risk tactics when a normal tactic would probably suffice (think of a rugby team repeatedly kicking long when leading or a football team substituting an attacker for a defender when 2-0 up)
- Selecting players who are consistent but limited in place of others who are more talented but unpredictable

Winning grim is the logical end-point when fans, financial backers and political stakeholders demand results. It is a strategy motivated by fear which is perfectly focused on the bigger prize. For this reason winning grim is better suited to league competition and major tournaments rather than to individual matches.

Winning grim should not be equated with cheating. Winning grim is legal and sometimes necessary, especially after a series of disappointments in big events. Eventually, however, winning grim will leave fans joyless and frustrated, alienating federations and other stakeholders along the way. You can’t afford to win grim all the time.

Masters of winning grim include José Mourinho and the England football team. It is to the great credit of the All Blacks that it was only in the final against France that they had to resort to winning grim. After a long wait for their second Rugby World Cup victory we should forgive them.

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