Comments on: On-demand TV is mainstream. What does it mean for sport? http://blogs.hillandknowlton.com/rowlandjack/2012/01/02/on-demand-tv-is-mainstream-what-does-it-mean-for-sport/ Rowland Jack on International Sport Mon, 02 Jan 2012 13:26:51 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Rowland Jack http://blogs.hillandknowlton.com/rowlandjack/2012/01/02/on-demand-tv-is-mainstream-what-does-it-mean-for-sport/comment-page-1/#comment-1307 Rowland Jack Mon, 02 Jan 2012 13:26:51 +0000 http://blogs.hillandknowlton.com/rowlandjack/?p=509#comment-1307 Thanks for the comments. Yes, social media adds yet another level of complexity. Thanks for the comments. Yes, social media adds yet another level of complexity.

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By: Gijsbregt http://blogs.hillandknowlton.com/rowlandjack/2012/01/02/on-demand-tv-is-mainstream-what-does-it-mean-for-sport/comment-page-1/#comment-1306 Gijsbregt Mon, 02 Jan 2012 12:53:38 +0000 http://blogs.hillandknowlton.com/rowlandjack/?p=509#comment-1306 Good piece of writing. I agree with most of it (especially reason 2 &4). Save for th fact that you leave out the concept of social TV. Social TV has driven more people to watch at the same time again. The trend downward has been stopped. My perception is that this goes only for the huge events, the trending topics. People will follow people, their friends and connections before the national trends, so if their friends are watching a certain game and say the game is worth watching, they are more inclined to watch them selves. Services as Thuuz and Are You Watching This make this even easier to do. Social pressure will drive people to high quality games or exciting game moments, rather than to big names. Sports organizations who do this well (create an own audience or be something to share online) will thrive. UFC in the USA is a good example. What this will do with the (excessive?) media right fees, remains to be seen. But I figure somewhat stable for top names who keep on innovating and downwards for the rest. And TV will be just a part of these rights. Online and mobile will be more and more important. Good piece of writing. I agree with most of it (especially reason 2 &4). Save for th fact that you leave out the concept of social TV.
Social TV has driven more people to watch at the same time again. The trend downward has been stopped. My perception is that this goes only for the huge events, the trending topics. People will follow people, their friends and connections before the national trends, so if their friends are watching a certain game and say the game is worth watching, they are more inclined to watch them selves. Services as Thuuz and Are You Watching This make this even easier to do. Social pressure will drive people to high quality games or exciting game moments, rather than to big names.
Sports organizations who do this well (create an own audience or be something to share online) will thrive. UFC in the USA is a good example.
What this will do with the (excessive?) media right fees, remains to be seen. But I figure somewhat stable for top names who keep on innovating and downwards for the rest. And TV will be just a part of these rights. Online and mobile will be more and more important.

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