"Put a sledgehammer to your computer" campaign (from PC-maker Lenovo)

27 April 2007

The gang over at Lenovo recently launched a new campaign to highlight the companies tough ThinkPad notebooks and ThinkCenter desktops that go through rigorous drop and pressure tests and even extreme temperature tests.  All this is necessary because we all know how bad we treat our own laptops!  The campaign has been kick-started by a funny “security camera” video showing the average worker getting more and more upset with his computer, eventually doing what we all want to do – pulling out the ol’ sledgehammer and having some fun!  The video is on YouTube and on a separate campaign sitelet

I’m hoping phase two includes some type of consumer contest – send in your own videos destroying your computers and you’ll be entered to win a new one of ours.  Yes, there may be some legal challenges to overcome, but the videos would drive lots of buzz for Lenovo (the cool factor would have to shoot up for any company who encourages consumers to break things) and steers the conversation to Lenovo’s tough computers.  

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