New Podcast Stats: Surprise, 35-54 year olds tuning in too

09 June 2007

in the marketing industry is aware of podcasts, but determining who is
actually downloading and listening to podcasts has always been hard to
track down.  Thankfully, a new study
was released recently from ComScore who found, as you might expect,
18-24 year olds are the most fanatic about podcasts, with 29% having
downloaded at least one from iTunes during the study timeframe. 
Surprisingly, the 35-44 year old age group came in a close second with
27% having downloading at least one podcast during the same period, and
even the 45-54 year olds came in a strong third with 23%. 

shouldn’t come as too much of a surprise given the number of
business-themed podcasts available, and if anything proves the point
that if you put out good content, make it easy to use and even easier
to find the downloads should follow suit.  We’ve all been in meetings
with clients who say podcasts “those are just for kids” and our
recommendations get axed from the plan.  This should provide some much
needed support for all of you who know the power of podcasts to further
engage with your desired audiences and to build a stronger bond to your

If you are thinking of creating a podcast series for a client, first check out this site to tune in to some of the more popular ones.  Next up, visit Podcast 411
where Rob Walch provides excellent information and examples of great
podcasts.  It’s not as hard as you think, are there are great tools out
there to help you, including great PR professionals who are masters of
the message who can help you focus your efforts and deliver a
consistent message to build a stronger bond with your desired

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One Response to “New Podcast Stats: Surprise, 35-54 year olds tuning in too”

  1. sharon greenfield

    You know, I’ve also always thought that the mid-30’s to mid-40’s demographic would fit right in with podcasts; they generally certainly have the patience and longer attention span to enjoy typical longer pieces of content via podcasts.

    Thanks for the post Ryan! Love to think about this stuff…..

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