MTV Video: New Asia Youth Stats On Music, Tech and Life

14 June 2007

A friend of mine attended a very cool trade show called Music Matters in Hong Kong last week, where the topic was all-things-music and how to infuse music into the marketing mix in a compelling and interesting way. While I wasn’t in attendance you can find out more about it from our friends at CNET.
What I can share below is a great video that MTV put together to share at the conference, highlighting some of the stats of the youth living in Asia. The video starts off by saying that of the 3 BILLION people in the world under the age of 25, a shocking 61% of them live in some parts of Asia.

There is a very cool website called simply www.threebillion.com that cover this phenomenon on a daily basis. These guys teamed up with MTV to highlight some interesting insights into this audience, including TV viewing habits, amount of time spent online, gaming use, mobile phone usage and more. It’s worth the “159 seconds” of your life to watch the video below.
Anyone else who knows of a great place to find youth stats please let me know – always on the look out.

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