Creativity in Public Relations

Thanks to our friends at IBM we have a truly global snapshot of the shift in the communications landscape away from TV and to the Internet – something most marketers have seen coming. The findings show 19% of respondents spending six hours or more per day online versus 9% who spend time each day viewing TV. When the survey asked about “1 to 4” hours – 66% watched TV and 60% were online.

The report aptly named “The End Of Advertising As We Know It” also found:

• 81% of consumers surveyed indicated they watch (or want to watch) video online; and 42% on their mobile
• Australia topped all countries surveyed with 36% contributing to social
  networking sites (versus the US at 26%, the UK at 20% and Japan at 9%)
• 23% have used a portable music service (iTunes); 11% a PC-based music service
• 18% reported an online newspaper subscription
• Twice as many UK consumers use video on demand than own a DVR
• In the UK nearly 1/3 of users who watch mobile TV reduced their standard TV set viewing

The surveyed reached out to consumers in the United States, United Kingdom, Germany, Japan and Australia. You can download specific country reports as well as read the company news release from IBM here.