Creativity in Public Relations

A friend of mine directed me to a very cool video on YouTube by a director named Chris Vincze that has my brain buzzing today.  He shot the video by having the two stars of the show do everything backwards (which I’m still trying to get my head around) and then he reversed the film, so when the couple is looking normal the world around them is going backwards.  (I know, hard to get, so just watch the quick clip).  Definitely a unique way to tell a story and like the twist on showing the rest of the world is backwards while our stars are the normal ones who find each other in the crazy backwards world.  Watching glasses fill up with beer and glasses re-breaking, funny walks and stares by the people around them, it’s all there.

This definitely will spark some discussions with clients who are jumping on (and rightfully so) the content creation bandwagon.