Tracking Brand Perceptions – One Word At A Time

08 June 2008

This new site (Brand Tags) rocks, and its worth you donating the next 10 minutes or your day (or longer) to check it out.  It’s created by a guy in the States who simply created a site that asks people to provide a word or phrase that best describes their impression of a company logo that pops up on the screen.  You type in your answer, hit reply and up pops another one for you to do the same thing with.  Eventually you’ll click on the link at the top of the intro paragraph that says “whatever it is they say a brand is” and be transported to another page of every company included in the database – click on one you like and then see all of the words/phrases people used to describe that word (up to 1,000,000 words/phrases have been entered). 

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