Jolt, Alaska – Another Great City Rename Media Stunt

20 June 2008

Today marked the northern hemisphere’s summer solstice – the longest day of the year.  And, to celebrate the day, the smart people at Jolt Energy drink (makers of a very fine caffeine powered drink) teamed up with Barrow, Alaska – the northern most part of the US, to rename the town Jolt, Alaska for the day.  Barrow, I mean Jolt, Alaska is 320 miles above the Artic Circle and experiencing more than 10 weeks of consistent sunshine, including today, the longest day of the year.  Jolt made the connection with some fun positioning from the founder – “we will not stand idly by and let the citizens of Jolt go un-energized through their 1,992 hour day.”  A very smart way to break through the cluttered marketing world and drive some solid online buzz.



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