Dress Like A Cow and Get A Free Chicken Sandwich
17 July 2008
This one is a classic, and doesn’t need a lot of explanation. A fast-food chicken chain in the US – Chick-Fil-A – just had their annual “Cow Appreciation Day” where they invite people to dress like a cow and get a free chicken sandwich. The consumer participation is strong, media think its hysterical and the company has found an annual celebration that provides a nice personality for the brand and a great way to drive awareness of the company in the heated fast-food market.
I like it – not sure I’d dress up like a cow for it, but, well, of course I would. Go Chicken!
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17 July 2008
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