Comments on: McDonalds Has Moms Blogging About Food

By: Emanuela Myers

Emanuela Myers — Wed, 01 Oct 2008 00:53:10 +0000

Having a blog like this will benefit McDonald’s because it provides product information, however, from the perspectives of the trusted consumers, our mothers. Through McDonald’s allowing mothers to question the quality of their food, as well as, discussing the concerns of their product will only generate positive results. Having blogs included in established organizations allows companies to remain updated on the most current methods of communication.

By: Gabriel C. Lajeunesse

Gabriel C. Lajeunesse — Sun, 28 Sep 2008 01:46:55 +0000

Hill and Knowlton and Mountainrunner Blogs posts this week highlight the power of one: As we get one on board with our cause, they tell two more. This is how we will really win hearts and minds. In a many ways we are in a generational struggle that will be won individual at a time. At a recent CFR event on faith and foreign policy, there was a great conversation about how educational exchanges have moved a discourse in the Muslim world in some circles towards a discussion of separation of faith and State. Though such programs are small and impact on only a few of the elite, the residual effect is great. The idea that we win over one person at a time helps us to appreciate that there is no effort too small. In fact individuals engaged in this debate over agency, liberty and human rights may be more effective than large government programs designed to reach broad audiences. A conversation between two individuals will often have far greater impact than anything that can be broadcast via the traditional media. We each should understand the power of one in this battle for hearts and minds. Lets take courage and get to work.

By: MountainRunner

MountainRunner — Tue, 23 Sep 2008 13:52:04 +0000

Interesting read. A good old press trip, but then for bloggers. Simple but (probably) effective…

By: MountainRunner

MountainRunner — Sun, 21 Sep 2008 23:31:06 +0000

One in a series of quick posts compiled from the plane, in other words, a quick run through the ‘to review / comment’ pile… From Hill and Knowlton, the essential link on any good public diplomacist, strategic communicator, and IO’er’s…