Nicole Richie Launches Texting Fundraising Campaign
22 September 2008
My friend Andrew over at thecoolhunter.net let me know of a very cool campaign that just launched in the U.S. with Nicole Richie and Joel Madden. It seems like a no brainer, and not sure why no one has done it before – so thrilled to see its arrival as it can only inspire others to do something similar. Here’s how simple it is – you just text “child” to 90999 from your mobile phone (in the US) and you have just donated $5 to The Richie Maddden Children’s Foundation – $4.50 goes to the foundation and $0.50 goes to the Mobile Giving Foundation to support more text donation programs. The $5 charge shows up on your phone bill, that’s it.
As I said before, this is such a simple way to make it easy for people to donate to charities, and really hope this new fundraising method spreads fast and furious to help non-profits around the world. Bonus points to whoever thought of this creative fundraising tool. Love it!
Stephen Joos
22 September 2008
9:32 pm
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Hey Ryan, Great post!
I am with mGive, the company powering the Richie Madden Foundation’s text message donations. This campaign has been extremely successful and we hope many other organizations duplicate the effective way they have promoted this!
Nicole Richie Celebrity Gossip | Nicole Richie Launches Texting Fundraising Campaign
23 September 2008
6:36 am
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Michael
23 September 2008
3:23 pm
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Hi Ryan,
The reason that you haven’t seen more programs like these is that the capability is brand new. Mobile Fundraising has just been opened up by the carriers.
In the future we are going to see a lot of mobile fundraising as well as some very engaging campaigns over SMS. You can check out a few things that have been done – http://mcommons.com/showcase/ – and some stuff going on currently – mobilecommons.tumblr.com
If you ever want to talk about what is going on next in this space, send me an email and we can chat. michael @ [mcommons]
cheers-
Ken Whitmer
23 September 2008
6:44 pm
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I call shenanigans on those showcase quotes.
Will Corso
23 September 2008
6:48 pm
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Double shenanigans!
Melissa Russell
23 September 2008
11:22 pm
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What a great campaign – definitely hope more celebrities and organisations get behind things like this.
Louisa Galligani
23 September 2008
11:26 pm
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This seems like a great way for charities to benefit from people who want to give but maybe just want it to be easier to do so.
Kelvin Lee
23 September 2008
11:34 pm
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Texting is second nature to so many of us. It’s great to that see that charities can benefit from such a simple cost effective piece of technology. I hope it catches on.
Julian Cole
24 September 2008
6:25 am
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This is awesome and takes all the difficulty of previous fundraising, I would hope that this was part of a larger IMC campaign because it seems a little weak by itself.
Stephen Joos
24 September 2008
4:46 pm
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Julian- I definitely agree. Mobile Giving campaigns are best integrated into a larger plan. There are many mobile tools out there to expand beyond just mobile donations- we specifically offer tools to capture email addresses associated with mobile numbers, segmenting via zip code, a raffle style tool, ringtones and other mobile content.
We have found that concerts are extremely effective, one of our clients, Keep a Child Alive raised over $40k during Alicia Keys’ concert series.
We are preparing a case study on The Richie Madden Foundation. If you would like a copy send an email to sjoos [at] mgive.com
Harry
26 September 2008
10:37 am
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FYI – Mobile fundraising is a common thing in India & Nepal !!!
Owen Gazel
30 September 2008
5:19 pm
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I think this campaign is incredible. Living in a society that has such a big emphasis on celebrity culture and technology, this was a great way to incoporate both elements. Nicole Richie along with her freind Paris Hilton have been instrumental in the cell phone market, they are constantly being photographed on their top of the line cell phones texting and browsing the net as they walk down Sunset Blvd. This also makes donating to charities easy, by simply texting a number your donation is processed. I think this form of fundraising will be a bench mark for future charities.
Nicole Richie Launches Texting Fundraising Campaign | mGive Blog
1 October 2008
11:49 pm
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Nicole Richie Celebrity Gossip | Creativity In Public Relations : Nicole Richie Launches Texting …
6 November 2008
7:14 am
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