A Whole Year Celebrating Creativity and Innovation in Europe

08 January 2009

Of course I love living in Australia, but I can’t believe that life didn’t have me living somewhere in Europe this year to be a part of “The European Year of Creativity and Innovation 2009″ that kicked off today.  Of course I think every year should be about creativity and innovation, every day for that matter, but a big “hats off” to the entire continent who values the power of creative thinking.  The theme couldn’t come at a better time given the current economic situation, and the participants acknowledged that new and creative thinking is paramount in helping every company overcome today’s challenges.

The year-long celebration started today with some of Europe’s brightest minds having a brainstorm to develop some specific goals for the year.  The group put together an amazing laundry list of goals for the year including increasing investment in research, innovation, human capital and education; reforming the education system to foster more innovative and creative mindsets, focusing on learning-by-doing and problem-solving rather than knowledge transmission; investing in collaboration between universities, research centres, the public sector and businesses and to create synergies in their activities; improve support of artistic creation as a fundamental tool to improve the understanding of cultural diversity as a catalyst of creativity; and ensure that creativity and innovation are at the heart of responses aiming to deal with Europe’s challenges, including the move to the knowledge society, demographic change, globalization and climate change.

There are a lot of activities planned, including a series of debates with serious influencers and VIPs introducing their views and experiences of creativity and innovation – and I can’t wait to tune in to each one and are accepting any and all invitations to be flown to see any in person.  Be sure to check out the campaign website to get an overview of what is coming up and to check back often to see what new activities are included.

And any country leaders and heads of state out there reading, don’t let the European countries have all the fun, how about setting up the 2010 year of creativity and innovation in your country (and inviting me).

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2 Responses to “A Whole Year Celebrating Creativity and Innovation in Europe”

  1. Julien Frisch

    Yet another European Year of Something…

    Won’t change anything – the European Year of Intercultural Dialogue did not produce a lot of valuable output and outcome.

  2. Collective Conversation » Creativity in Public Relations » Blog Archive » Sydney Is On Fire

    [...] Europe is celebrating an entire year of Creativity and Innovation it’s great that Sydney is also showing off the creative smarts of the city.  If only every city [...]

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