Porn Industry Needs Bailout – Creative Company Quotes

15 January 2009

Whether or not you are a fan of porn or not, you have to give two of the industry’s leading goliaths – Larry Flynt of Huster Magazine and Joe Francis of Girls Gone Wild! fame – or maybe their PR team huge gold stars for their recent announcement that the porn industry needs a bailout.  Major news outlets around the world covered the announcement, while simultaneously questioning if the story is real.  With a quote like “the economy has made America’s appetite for sex go limp” it’s hard to be sure.

This is a great example of marketing people listening to what is being talked about around the water cooler (the bailout) and deciding to jump on the bandwagon for some fun (or for real) – knowing pretty much that the media couldn’t pass up a chance to print that quote above.  So if you are working with the right client keep your eyes and ears open to find unique ways to jump into the conversation, develop a killer quote and let it all hang out.  It takes true talent to write that quote that will be picked up everywhere but you can do it.

The whole thing reminds me of a post I wrote a while back about a quote the CEO of Nokia said after someone told him the iPhone sold around 5 and 6 million phones to date and he said “we’ve done that volume since we’ve had dinner on Friday.”  This quote was everywhere. Love it!

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