Comments on: College Kids Capturing World For New FLIP Campaign http://blogs.hillandknowlton.com/ryanpeal/2009/01/26/college-kids-capturing-world-for-new-flip-campaign/ Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Sat, 25 Jun 2011 10:45:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Youth and Grass Routes 10 March 09 | mobileYouth - youth marketing mobile culture research http://blogs.hillandknowlton.com/ryanpeal/2009/01/26/college-kids-capturing-world-for-new-flip-campaign/comment-page-1/#comment-526 Youth and Grass Routes 10 March 09 | mobileYouth - youth marketing mobile culture research Tue, 10 Mar 2009 09:50:28 +0000 http://blogs2.hillandknowlton.com/ryanpeal/11643.aspx#comment-526 [...] Automotive Consumers (Millennial Marketing) * College Kids Capturing World For New FLIP Campaign (Blogs.hillandknowlton) * Teens and 20-Somethings May Leave Facebook (David Mullen) * The Importance of Community [...] [...] Automotive Consumers (Millennial Marketing) * College Kids Capturing World For New FLIP Campaign (Blogs.hillandknowlton) * Teens and 20-Somethings May Leave Facebook (David Mullen) * The Importance of Community [...]

]]> By: Lindsay Kirsh http://blogs.hillandknowlton.com/ryanpeal/2009/01/26/college-kids-capturing-world-for-new-flip-campaign/comment-page-1/#comment-480 Lindsay Kirsh Thu, 29 Jan 2009 18:43:18 +0000 http://blogs2.hillandknowlton.com/ryanpeal/11643.aspx#comment-480 I think this campaign was an excellent marketing tactic for numerous reasons. 1) The obvious: promoting the product on campuses and amongst youth 2)Gaining insight on the daily lives of teens, which could potentially be applied to other future product releases 3) Learning what the college students like and do not like about the product, so changes can be made by the manufacturer 4)The popularity of reality television these days: college students demonstrate a love for watching the lives of others, making the advertising campaign for the FLIP appealing to this demographic. Footage taken with the 100 FLIPS would be of interest to youth everywhere. I thoroughly enjoyed your suggestion about FLIP leveraging their partner spend with MTV, I think it would have been a success to turn one of the videos into an adventure. This would a great advertising ploy for FLIP and a show idea of MTV. I think this campaign was an excellent marketing tactic for numerous reasons.

1) The obvious: promoting the product on campuses and amongst youth

2)Gaining insight on the daily lives of teens, which could potentially be applied to other future product releases

3) Learning what the college students like and do not like about the product, so changes can be made by the manufacturer

4)The popularity of reality television these days: college students demonstrate a love for watching the lives of others, making the advertising campaign for the FLIP appealing to this demographic. Footage taken with the 100 FLIPS would be of interest to youth everywhere.
I thoroughly enjoyed your suggestion about FLIP leveraging their partner spend with MTV, I think it would have been a success to turn one of the videos into an adventure. This would a great advertising ploy for FLIP and a show idea of MTV.

]]>