Naked Girls and Guys Controversy Works For Calvin Klein

03 February 2009

Sex sells – at least the theory goes.  And today thanks to my friend Katy there’s another example of campaigns hoping that theory is right.  Calvin Klein Jeans this week unveiled a sexed up video of naked guys and girls wearing CK Jeans and having some fun on a sofa of what looks like an old apartment in NYC with a grainy, hidden camera feeling to the whole thing.  I think there are two girls and one guy or made three girls and one guy or some combination, but the end result is hot, hot, hot.

The CK jeans are on full display throughout the video, so it does the initial job of showing off the product well – and with the sex-factor on high my bet is this video will make its way around the net fast.

So does this work?  I’d say yes.  For the CK brand it is just another example of the company’s history of using hot guys and girls to sell underwear, jeans, fragrances and more.  So they are extremely consistent on what the overall brand platform is and how to deliver it.  It all started way back when with Brooke Shields and her Calvin Klein video (which I found right next to this one on YouTube).

Katy said she heard the commercial was banned on TV so another added bit of conversation that will only drive people to seek out the video even more.  For me I still think I like the hot girls playing soccer selling a Samsung TV better, but this is a very close runner-up.

This kind of approach isn’t for every brand.  But for the ones that can get away with it, something tells me they have a bit more fun every day at work than the rest of us.  Now sit back, take 30 seconds out of your day and have a look below at the video – no one is looking and if they are just say its for research.

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