Dell Offers Twitter Followers Big Discounts

04 February 2009

In one of the first big examples of Twitter starting to really catch the attention of brands, Dell today announced that it was offering a big 30% discount off a new laptop.  Dell was one of the first companies to experiment with Twitter over the holidays and now they seem to be primed to do more.  Basically Dell is seeing Twitter as a new marketing channel to reach consumers, incentivising people to sign-up to get more updates directly from the company via Twitter (versus email which is so last year).

In any case, read more about it over at Tech Crunch – a good case study of a brand taking the chance  to try out a new technology to see if it can work for thier needs.

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