Polar Bears Floating Down Thames in London

09 February 2009

Sometimes what brands really want is a great, amazing, unbelievable visual – a visual that shows up in newspapers, on websites, on blogs, on phones and more.  There is an art to creating a visual that is interesting and tells a story and stops people in their tracks.

An example of a visual that really works comes to us today thanks to my friends at Ecorazzi (a great website that tracks “green gossip”) who spotted a 16 foot high iceberg floating down the Thames in London, with a mom and cub polar bear riding on top of it.  The sheer scope of the iceberg (more than 20 feet wide to match the massive height) ensured the visual wasn’t going to be missed.  The visual was created to raise awareness for a new history TV channel called “Eden.” The giant float ventured more than 7 miles down the river, with photocalls held in front of Parliament, Big Ben and the Tower of London.  

To add another element to the story the campaign enlisted the support of a well known broadcaster and environmentalist – Sir David Attenborough – who provided a credible/expert voice to the reality of the changing global temperatures and the real risk of extinction of polar bears.

I’m a big fan of big visuals like this – they entertain people that come across it, they deliver a message, they get people talking and must be lots of fun to bring to life.

Please let me know of any amazing visual campaigns you’ve seen.  We did one last year with the world’s largest inflatable tennis ball for an event with Sony Ericsson – we weren’t sublte with our messaging but it achieved great results and definitely was fun to do.

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One Response to “Polar Bears Floating Down Thames in London”

  1. candace

    Ryan, can’t tell you how much I also feel in love with these bears. Was mad I didn’t see them in person.

    Not the same pow visual, but have you seen this?
    A simple game, but way fun use of the formerly passive “bus stop channel”

    > Digital gaming at British bus stops:

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