Comments on: I Dare You To Run Naked Through The Streets http://blogs.hillandknowlton.com/ryanpeal/2009/02/10/i-dare-you-to-run-naked-through-the-streets/ Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Sat, 25 Jun 2011 10:45:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/2009/02/10/i-dare-you-to-run-naked-through-the-streets/comment-page-1/#comment-525 Ryan Peal Tue, 10 Mar 2009 00:02:21 +0000 http://blogs2.hillandknowlton.com/ryanpeal/?p=446#comment-525 Update on the fun, H&K (my agency) participated in the Daredallion challenge and had the guys of H&K running around our office in a mad dash - wearing high heels. Watch the video fun here: http://player.video.news.com.au/news/?lxOxZZ8qcb_P_0X9EoSKcjSIblDLK62L Update on the fun, H&K (my agency) participated in the Daredallion challenge and had the guys of H&K running around our office in a mad dash – wearing high heels. Watch the video fun here: http://player.video.news.com.au/news/?lxOxZZ8qcb_P_0X9EoSKcjSIblDLK62L

]]>
By: Meghan Stuyvenberg http://blogs.hillandknowlton.com/ryanpeal/2009/02/10/i-dare-you-to-run-naked-through-the-streets/comment-page-1/#comment-496 Meghan Stuyvenberg Wed, 11 Feb 2009 03:29:47 +0000 http://blogs2.hillandknowlton.com/ryanpeal/?p=446#comment-496 I love the idea -- partly because seeing the men in our office racing in high heels is well worth a few bucks (I also work at H&K Sydney for others reading). To add to your suggestions, I think there are some great ways to leverage databases of existing clubs and organisations (you touched on this above). For example Sydney Swans can post a dare to play with no shirts on for first half of game if they raise $50k (see where I am going with this ladies?!). They can access their huge database and ask to contribute, what fan wouldn't want to see that. And great way to spread the word even further, not to mention capturing on video and utilising the content across other platforms like on YouTube or even traditional media. Here are some other groups I think would be good and could leverage across a variety of platforms: - Media, like the Sunrise team. - Music, bands. Access MySpace music and find an Aussie band with big following to do something live on stage. - Popular YouTube vid creator. - Hamish & Andy. All they need is a reason... Also - where are the employees of the Cancer Council's dare ;) Anyway of course for a good cause we wish them luck. I love the idea — partly because seeing the men in our office racing in high heels is well worth a few bucks (I also work at H&K Sydney for others reading).

To add to your suggestions, I think there are some great ways to leverage databases of existing clubs and organisations (you touched on this above). For example Sydney Swans can post a dare to play with no shirts on for first half of game if they raise $50k (see where I am going with this ladies?!). They can access their huge database and ask to contribute, what fan wouldn’t want to see that. And great way to spread the word even further, not to mention capturing on video and utilising the content across other platforms like on YouTube or even traditional media.

Here are some other groups I think would be good and could leverage across a variety of platforms:
- Media, like the Sunrise team.
- Music, bands. Access MySpace music and find an Aussie band with big following to do something live on stage.
- Popular YouTube vid creator.
- Hamish & Andy. All they need is a reason…

Also – where are the employees of the Cancer Council’s dare ;)

Anyway of course for a good cause we wish them luck.

]]>
By: Olivia Platt-Hepworth http://blogs.hillandknowlton.com/ryanpeal/2009/02/10/i-dare-you-to-run-naked-through-the-streets/comment-page-1/#comment-495 Olivia Platt-Hepworth Wed, 11 Feb 2009 03:15:42 +0000 http://blogs2.hillandknowlton.com/ryanpeal/?p=446#comment-495 Set up a giant arena in public place such as Martin Place and have Mike Whitney (previous host of Who Dare Wins) to host people doing live dares on a stage and in front of an audience. If people were in couples or groups this could work really well - ‘I dare my husband to swim in a tank of pirhanas’ or you could dare your sister to sing a song with her favourite Aussie band. Anyone who participates in a dare has to donate. Dares could be done both inside the arena for the audience and outside the arena at specific sites. For outside the arena you could have other hosts on roving mikes at the site (eg bungee jumping in Blue Mountains) and they cross live to Mike – big screens would be set up both in arena and outside so people on the street could watch. Volunteers of the Cancer Council could stand beside screens outside and also ask to donate. You could even have an hour of celebrity dares where members of the audience vote for a dare for the celebrity. Further, some of the members of the audience could be given free tickets if they/ someone in their family has suffered from cancer. They could do cool dares that would make them feel good. For example, 'I dare my Mum to walk down a catwalk in an Alex Perry dress' - this could be a dare and a special experience wrapped into one. Set up a giant arena in public place such as Martin Place and have Mike Whitney (previous host of Who Dare Wins) to host people doing live dares on a stage and in front of an audience. If people were in couples or groups this could work really well – ‘I dare my husband to swim in a tank of pirhanas’ or you could dare your sister to sing a song with her favourite Aussie band. Anyone who participates in a dare has to donate. Dares could be done both inside the arena for the audience and outside the arena at specific sites.

For outside the arena you could have other hosts on roving mikes at the site (eg bungee jumping in Blue Mountains) and they cross live to Mike – big screens would be set up both in arena and outside so people on the street could watch. Volunteers of the Cancer Council could stand beside screens outside and also ask to donate.

You could even have an hour of celebrity dares where members of the audience vote for a dare for the celebrity.

Further, some of the members of the audience could be given free tickets if they/ someone in their family has suffered from cancer. They could do cool dares that would make them feel good. For example, ‘I dare my Mum to walk down a catwalk in an Alex Perry dress’ – this could be a dare and a special experience wrapped into one.

]]>