Hot Girls And Vegetables Star In New Video

13 February 2009

Yes, you read it right (and you aren’t naughty for reading more).  While thier tactics may be on the extreme end of the marketing spectrum, you can learn a lot from some of the activist groups like Greenpeace and PETA.  While you may not agree with what they do, they excel at getting people talking.

Case in point – PETA recently created a commercial that they wanted to air during the Super Bowl, reaching millions of people with thier message of ethical treatment of animals.  The video was a bit risque and not as “family friendly” as the broadcasters (NBC) wanted for their audience so they banned the commercial – instant controversy and opportunity for PETA.  Using NBC’s own rejection words such as “concerns over rubbing pelvic region with pumpkin” PETA quickly announced the ad rejection and a website where consumers can take a look at the video for themselves.

Creating commercials and videos that purposely are banned isn’t a new trick – Madonna of course did it way back when with several music videos.  And lots of brands have done it as well.  This kind of marketing tactic isn’t for everyone or every brand, but definitely a good idea to watch what brands in this kind of space are doing.  You won’t obviously in most cases be able to do anything even close, but I definitely recommend looking in places you wouldn’t typically come across for new streams of inspiration.

So, while no one is looking, take a few seconds to watch the video below to see what all the fuss was about.  And if you want to watch more visit the PETA campaign site for extra outtakes.  You don’t have to tell anyone.

‘Veggie Love’: PETA’s Banned Super Bowl Ad

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