Cycling Safety Video Scores on Creativity

16 February 2009

One of my favorite new sources of inspiration is from the safe cycling campaign from the city of London.  I wrote a few months back about their first campaign video that “went viral” and is a must watch for anyone who loves creative thinking in action.  Now the campaign is back, with another amazing video that points out the importance of keeping an eye on the world around you – espeically when driving.  I’m not going to say anything else about the video as I don’t want to ruin the fun.  So take 45 seconds to see how you do.

The video as always works from obvious reasons – it gets you to think, its makes you want to send it to a friend and it naturally educates you on the true reality of bike safety.  It’s another great example that campaigns don’t need big budgets just big visions and big creative thinking.

Once the video is over click on the more info link to check out the specific details about the campaign.

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