Nose Blowing Fun From Schering Plough

31 March 2009

It’s fun to watch pharmaceutical companies testing the boundaries of all the marketing code fun they have in their industry.  And thanks to my good friend Heidi in DC I have a great one to share starring “Ronny Nose” who stars in a mini-addictive game trying to avoid things that may make him sneeze, and hoping to run into medicine and doctors who can help him feel better.  Yes, I’m not making this up and you can play it yourself by visiting “Don’t Blow It: The Nasal Allergy Game.”

The game is brought to you by Schering Plough, makers of Nasonex, something that you may have guessed helps eleviate allergy symptoms.  The game provides Schering with a way to casually remind people of Nasonex and its role in allergies as well as the need to check in with your doctor to learn more. In between each round there is a little comment about allergies and doctors for another little shout out for the benefits of Nasonex without saying it.

There is a direct link to the product under the “learn more” section – providing people with an overview of allergies, Nasonex role in helping and a link to get a $15 coupon off the product too.  And a “gotta love lawyers” part of the site is at the bottom of the game screen that says the game “is not intended to depict the efficacy of Nasonex.”  The site also has a Facebook element (you can download an image of Ronny, the running nose) and a share with a friend (via email) element too.  And the site also ticked off the environmental box too, wtih 20,000 “low-allergenic” trees being planted in honor of the first 20,000 people who play with Ronny.

All-in-all, given the tight regulations of the industry, the site does a good job of using some fun to have a conversation directly with consumers and yes, it’s nothing to sneeze at either. :-)

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