Music Lovers Celebrate “We Are Hunted”

04 May 2009

Let’s kick off the week with an amazing example of creative thinking in action that also is extremely simple and will have you wondering why you didn’t think of it first.  Today’s focus:  a new website called “We Are Hunted” that rocks in multiple ways.

As Madonna once sang, “Music makes the people come together” and more and more these days the people all meet up online, searching for their favorite new artists or for up and coming bands, for the music that everyone will be listening to tomorrow (we just want to hear it first).  There are millions and millions of pages online that talk about music and artists and what is hot and what is breaking and it can all be extremely overwhelming, not to mention time consuming.  The amazing people behind We Are Hunted have answered the prayers of music lovers everywhere, providing a simple and fun way to find and celebrate new music all around the world.

The site at its core is an online music chart.  But the creative brilliance of the site is actually its an online music chart that listens to what is happening in online music across blogs, social networks, forums, Twitter and P2P networks to chart the top songs online.

Most of us are used to charts based on number of albums sold or more recently, number of downloads, and the likes of Ryan Seacrest in the US and Kyle & Jackie O in Australia counting down the hits.  Most likely the hits on the radio are ones you’ve heard, and heard, and heard.  Now, with We Are Hunted, we can actually look for music based on online buzz, passion by fans and overall pockets of excitement around the world around new music.  The charts (singles and bands) are updated hourly, as close as real time as you can get (for now).

The site is extremely simple and to the point – simply scroll through visuals of bands and click on links to band sites, fan pages or how to buy their music.  And, thankfully, each song is streamed on the site in its entirety so you can quickly hear what just may be your next favorite song.

Readers of my blog know that I’m a big believer of ideas that are simple but powerful.  A lot of time we think of big, complex campaigns that turn out to have so many moving parts that it’s easy for something to fall down and ruin the whole thing.  Thankfully, efforts like We Are Hunted are alive and well, reminding us to keep it brilliant but simple.  Music to my ears!

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