Power of Visuals for “Homeless” Animals

26 May 2009

A friend of mine in Toronto let me know of a great campaign showcasing the power one image can have to tell a story.  A new agency called “Reason Partners” decided to use its brainpower to raise awareness for environmental change and its impact on wildlife habitat.  The result, a campaign that stops people in their tracks and forces you to look at the world in a whole new way.  We all have seen homeless people on the street and either look the other way or just don’t block it out in general.  The team at Reason Partners dropped in homeless animals in place of homeless people, providing haunting visuals that can’t help but tug at your heart strings.

This is another great example of the power of visuals and telling a story in a simple way, engaging people in a way that sucks them in as they try to figure out what is going on.  At first you are trying to figure out what product is possibly being “sold” in the visuals, but when you figure out there’s no sales pitch you can’t help but really take in the power of a homeless moose on the streets or a fox in a box.  The campaign site provides simple links to organisations helping the environment and the wildlife, which you can’t help but want to click on, naturally motivated by the emotions you are feeling from the photos.

Great to see brains in action to change the world, not just to sell more things.

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