MC Hammer Rocks Back On The Scene

09 June 2009

A friend of mine in the US just sent me another flash mob video sensation, this one connected to the return of MC Hammer and his new “Hammertime” TV series which launches next week on the Arts & Entertainment channel.  The video was unveiled a few days ago and showcases the world famous hammer pants (you know you wore a pair and had several different styles, be honest).  A group of dancers flash mobs a trendy clothing store in Los Angeles, entertaining the shoppers and proving a reason to capture the fun on video, aiming for a video viral sensation to raise awareness for the new TV show.

Did it work?  Yes (as evident by this blog post).  The flash mob video is obviously creaetd to fuel a pass-around effect, hoping its funny enough for people to want to be the first to share it with their friends.  The subtle URL reference at the end of the video provides the only direct link to figure out why people are flashing mobbing hammer style (note, they TV series link should also be in the YouTube description box so people can jump right to it).  And finally, the TV series site provides an easy and solid promotion, to win tickets to see MC Hammer perform in Vegas (with the grand prize winner getting a phone call from the Hammer personally).  If only everyone who entered received their very own Hammer pants – now that would get the entries flying in.

What a great way to start the week, Hammer style, with the video (feel free to dance along with it).

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