Comments on: Levis Drops Pants With Twitter http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/ Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Sat, 25 Jun 2011 10:45:04 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: christie hill http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/comment-page-1/#comment-621 christie hill Fri, 12 Jun 2009 14:20:42 +0000 http://blogs.hillandknowlton.com/ryanpeal/?p=613#comment-621 This campaign is a brilliant tactic to engage Levi (and non-Levi) consumers. While Twitter users and Tweets are increasing exponentially, a contest or games like this generate mass coverage and interest. I know I try to get caught up on Twitter as often as I can, but it is difficult to read all the Tweets that sometimes it is easy to lose track. Since people are updating so often, it is necessary to reinforce your message so it does not go unnoticed. If individuals are having so much success delivering their messages, it makes sense that companies are taking advantage of the social phenomenon to advertise sales and new products! I, as an avid shopper thrive off the tweets that are keeping me informed. Levi’s concept of the iSpy game is fun and keeps followers coming back. It’s engaging, yes but what an easy way to get your message out to the masses and getting free products entices everyone! This campaign is a brilliant tactic to engage Levi (and non-Levi) consumers. While Twitter users and Tweets are increasing exponentially, a contest or games like this generate mass coverage and interest. I know I try to get caught up on Twitter as often as I can, but it is difficult to read all the Tweets that sometimes it is easy to lose track. Since people are updating so often, it is necessary to reinforce your message so it does not go unnoticed.
If individuals are having so much success delivering their messages, it makes sense that companies are taking advantage of the social phenomenon to advertise sales and new products! I, as an avid shopper thrive off the tweets that are keeping me informed.
Levi’s concept of the iSpy game is fun and keeps followers coming back. It’s engaging, yes but what an easy way to get your message out to the masses and getting free products entices everyone!

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By: Clare http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/comment-page-1/#comment-620 Clare Fri, 12 Jun 2009 12:59:43 +0000 http://blogs.hillandknowlton.com/ryanpeal/?p=613#comment-620 Thanks for posting about this, Ryan. I think a particularly successful PR strategy arises when social media is leveraged to stimulate conversations with the brand’s key influencers, rather than being targeted at an undefined audience. (See Richard Edelman's blog at http://www.edelman.com/speak_up/blog/). Levis is well on its way to determining its key influencers through this campaign: the people willing to follow hints and participate in an “iSpy” type of hunt are likely the people who love this brand of jeans and who will talk about them with their peers. I would encourage Levis to keep the conversations (both online and face-to-face) going with these individuals, in order to create a word of mouth buzz about their current and upcoming products. Thanks for posting about this, Ryan. I think a particularly successful PR strategy arises when social media is leveraged to stimulate conversations with the brand’s key influencers, rather than being targeted at an undefined audience. (See Richard Edelman’s blog at http://www.edelman.com/speak_up/blog/). Levis is well on its way to determining its key influencers through this campaign: the people willing to follow hints and participate in an “iSpy” type of hunt are likely the people who love this brand of jeans and who will talk about them with their peers. I would encourage Levis to keep the conversations (both online and face-to-face) going with these individuals, in order to create a word of mouth buzz about their current and upcoming products.

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By: Sam Bailey http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/comment-page-1/#comment-619 Sam Bailey Fri, 12 Jun 2009 05:03:09 +0000 http://blogs.hillandknowlton.com/ryanpeal/?p=613#comment-619 Young mobile audiences pose a challenge to marketers. Plugged into many different sources, this audience demand products that have a portability factor and what is more portable than the clothes on your back? Twitter’s potential as a marketing tool is only now being utilized. Until recently, Twitter has been all sizzle and no steak but Levis gives a notable lesson on the power of engaging audiences to interact on and offline. All while keeping the Levis brand top of mind with their target market. Besides, who doesn’t love a free pair of jeans? Kudos to Levis! Young mobile audiences pose a challenge to marketers. Plugged into many different sources, this audience demand products that have a portability factor and what is more portable than the clothes on your back?

Twitter’s potential as a marketing tool is only now being utilized. Until recently, Twitter has been all sizzle and no steak but Levis gives a notable lesson on the power of engaging audiences to interact on and offline. All while keeping the Levis brand top of mind with their target market. Besides, who doesn’t love a free pair of jeans? Kudos to Levis!

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By: Clare Devlin http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/comment-page-1/#comment-618 Clare Devlin Fri, 12 Jun 2009 02:08:24 +0000 http://blogs.hillandknowlton.com/ryanpeal/?p=613#comment-618 I think a particularly successful PR strategy arises when social media is leveraged to stimulate conversations with the brand’s key influencers, rather than being targeted at an undefined audience. Levis is well on its way to determining its key influencers through this campaign: the people willing to follow hints and participate in an “iSpy” type of hunt are likely the people who love this brand of jeans and who will talk about them with their peers. I would encourage Levis to keep the conversations (both online and face-to-face) going with these individuals, in order to create a word of mouth buzz about their current and upcoming products. I think a particularly successful PR strategy arises when social media is leveraged to stimulate conversations with the brand’s key influencers, rather than being targeted at an undefined audience. Levis is well on its way to determining its key influencers through this campaign: the people willing to follow hints and participate in an “iSpy” type of hunt are likely the people who love this brand of jeans and who will talk about them with their peers. I would encourage Levis to keep the conversations (both online and face-to-face) going with these individuals, in order to create a word of mouth buzz about their current and upcoming products.

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By: Stephanie http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/comment-page-1/#comment-617 Stephanie Fri, 12 Jun 2009 00:02:24 +0000 http://blogs.hillandknowlton.com/ryanpeal/?p=613#comment-617 As a PR student who was initially skeptical of Twitter’s benefits, I recently began embracing it and appreciate learning how it is successfully utilized by PR practitioners. The Levis campaign proves that social media is sparking new creativity, becoming a major trend for PR campaigns. One downside PR practitioners should be aware of when utilizing Twitter, is the exclusion of other potential markets because of Twitter’s predominantly younger user demographic. Research on the target audience is as important as also explaining to clients the time commitment required in the constant monitoring of successful social media campaigns. As a PR student who was initially skeptical of Twitter’s benefits, I recently began embracing it and appreciate learning how it is successfully utilized by PR practitioners. The Levis campaign proves that social media is sparking new creativity, becoming a major trend for PR campaigns. One downside PR practitioners should be aware of when utilizing Twitter, is the exclusion of other potential markets because of Twitter’s predominantly younger user demographic. Research on the target audience is as important as also explaining to clients the time commitment required in the constant monitoring of successful social media campaigns.

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