4 Reasons Why I Now “Get” The Possibilities of Augmented Reality
30 June 2009
I love new technology advances and what it does to your brain – stopping you in your tracks and having something you see every day in front of you become something totally different. I’ve been watching the new world of “augmented reality” (AR) and have been waiting for the “A-HA” moment – not from the musical group from the 80’s introducing a new augmented reality music video (although it could happen) but to see the technology in action and to see how I’d have fun with it or how it would basically make life easier or better. Over the past few weeks a few great examples have made their way into my world and now my brain can’t stop thinking of how to use AR in some campaign coming up. To stop you from scratching your head on the AR scene I thought I’d share them with you (and recommend to keep an eye on this interesting area:
Layar. This is the world’s first mobile Augmented Reality browser (and only works on an Android mobile operating system and I think probably on the new iPhone 3GS) showing real time digital information on top of reality, reality in this case the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands and yes, it rocks. Watch the video here (it’s awesome).
Zugara. Imagine standing in front of your webcam and “holding up” clothes of all colors and designs and styles in front of your body, helping you see what each would look like – all from home. Then send a photo to your friends simply asking “does my butt look big in this?” With a new online shopping app from Zugara that brings together the functionality of Augmented Reality and Motion Capture in some incredible fashion fun. No more embarrassing moments trying on clothes in public. Check out the fun here.
US Postal Service. You know when you are ready to ship something with an overnight delivery service and not sure if what you are going to ship will fit? Now, thanks to this cool tool, you can find out in a very fun way. Check it out here.
Topps 3D Live baseball cards. And my favorite of the new ones thus far, a very cool interactive 3D baseball card augmented reality masterpiece from Topps. Your baseball card comes to life via AR, creating a cool 3D baseball player and the ability to play a game too. It’s hard to explain, but easy to watch to see for yourself via the video below.