Dress Like A Cow For Free Food At Chick-Fil-A

11 July 2009

Today in the USA is the annual “Dress Like A Cow” day at Chick-fil-a, a great fast food chicken restaurant.  The company hosts its “Cow Appreciation Day” each year in cow style, rewarding customers who come in dressing like a cow with free food (the amount of free food is based on how much cow you are wearing head to hoof).  It’s a nice subtle reminder that people should be eating more chicken (especially at Chick-Fil-A) and be more like friends in India who treasure the sacred cow, and wouldn’t dare think to have a hamburger.

You can visit the campaign site to learn more about the day and see how you can download cow spots and masks and other cow essentials.  And if you really love chicken, one lucky adult and one lucky kid who is dressed as the best cow will win free chicken for a year.  This year there is also a nice Facebook page too.

This is a great example of how a brand builds on its everyday tagline and mission (to get people to eat more chicken) in a fun and buzz-worthy way.  And also provides an easy way for people to participate on the fun, with easy to apply cow spots on the website giving everyone a simple way to participate.

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