Nike Text Chalk Messaging For Tour De France
13 July 2009
Heard about this froma friend who is a massive Tour De France fan so not sure if its been on TV as part of the coverage or not, but a great example of creative thinking using technology to entertain people in a whole new way. Enter the Nike Chalk Bot.
Most of us have done some type of chalk drawing in our lives, showcasing our inner michelangelo for anyone who happened to walk by our sidewalk. This form of art has also been used by friends and family who write special encouragement messages on marathon, bike and walking events all over the world. Now, those messages can be written by a cool robot that accepts up to 40 characters and then prints/chalks them onto a road or sidewalk – in clear, legible letters of all sizes.
Take a moment to watch the video to see how it all plays out, then follow the ChalkBot on Twitter and send in a tweet of encouragement for the Tour De France riders. I’m guessing this robot will have some sisters and brothers spreading the text chalk love all over the place, probably coming to a sidewalk or road near you soon. Solid on all fronts – a great way for Nike to continue to support Lance Armstrong’s live strong campaign in a whole new way.