Creativity in Public Relations » Case Studies http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Nike Text Chalk Messaging For Tour De France http://blogs.hillandknowlton.com/ryanpeal/2009/07/13/nike-text-chalk-messaging-for-tour-de-france/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/13/nike-text-chalk-messaging-for-tour-de-france/#comments Mon, 13 Jul 2009 00:30:44 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=643 Heard about this froma friend who is a massive Tour De France fan so not sure if its been on TV as part of the coverage or not, but a great example of creative thinking using technology to entertain people in a whole new way.  Enter the Nike Chalk Bot.

Most of us have done some type of chalk drawing in our lives, showcasing our inner michelangelo for anyone who happened to walk by our sidewalk.  This form of art has also been used by friends and family who write special encouragement messages on marathon, bike and walking events all over the world.  Now, those messages can be written by a cool robot that accepts up to 40 characters and then prints/chalks them onto a road or sidewalk – in clear, legible letters of all sizes.

Take a moment to watch the video to see how it all plays out, then follow the ChalkBot on Twitter and send in a tweet of encouragement for the Tour De France riders.  I’m guessing this robot will have some sisters and brothers spreading the text chalk love all over the place, probably coming to a sidewalk or road near you soon.  Solid on all fronts – a great way for Nike to continue to support Lance Armstrong’s live strong campaign in a whole new way.

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Dress Like A Cow For Free Food At Chick-Fil-A http://blogs.hillandknowlton.com/ryanpeal/2009/07/11/dress-like-a-cow-for-free-food-at-chick-fil-a/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/11/dress-like-a-cow-for-free-food-at-chick-fil-a/#comments Sat, 11 Jul 2009 05:04:42 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=641 Today in the USA is the annual “Dress Like A Cow” day at Chick-fil-a, a great fast food chicken restaurant.  The company hosts its “Cow Appreciation Day” each year in cow style, rewarding customers who come in dressing like a cow with free food (the amount of free food is based on how much cow you are wearing head to hoof).  It’s a nice subtle reminder that people should be eating more chicken (especially at Chick-Fil-A) and be more like friends in India who treasure the sacred cow, and wouldn’t dare think to have a hamburger.

You can visit the campaign site to learn more about the day and see how you can download cow spots and masks and other cow essentials.  And if you really love chicken, one lucky adult and one lucky kid who is dressed as the best cow will win free chicken for a year.  This year there is also a nice Facebook page too.

This is a great example of how a brand builds on its everyday tagline and mission (to get people to eat more chicken) in a fun and buzz-worthy way.  And also provides an easy way for people to participate on the fun, with easy to apply cow spots on the website giving everyone a simple way to participate.

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Samsung’s 24-Hour Dance-Off http://blogs.hillandknowlton.com/ryanpeal/2009/07/07/samsungs-24-hour-dance-off/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/07/samsungs-24-hour-dance-off/#comments Tue, 07 Jul 2009 00:34:51 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=639 24-hour Dance-off – love it!  On July 7th in London 100 competitors will take their positions on the dance floor, slip on headphones, turn on their Samsung BEAT Edition DJ music phone and start dancing . . . and dancing, and dancing for up to 24 hours as they compete in The Last Call to win €10,000 and a date with Swedish pop star September.

Last month Europeans in 9 countries entered for the chance to win a trip to London to compete in the finals, embedding a competition widget to their blog, Facebook and MySpace pages.  The widget was active for only 24 hours, so contestants had to encourage friends and family to cast their votes quickly.  The widget had a built-in leader board element so you could see if you were in the race fairly quickly.  A few weeks ago the 100 lucky winners got the call that they won a new Samsung mobile and a trip to London to compete in the grand finale.

Now this week the 100 contestants will compete at nightclub “Matter” at the O2 arena in London – each dancer has one square to dance in, and stay in.  The trick is that if anyone receives a text or a call during the competition they are out.  So the contestants have been telling their friends via their social networks that they are in the finals and to not call or text on July 7 – a natural way to talk about Samsung, the new mobile and the competition.

For the last few weeks each contestant has been working on a campaign page, adding photographs and videos (connected to the campaign’s YouTube site) and links to follow them on Facebook, MySpace and of course Twitter.   Each was interviewed answering a few questions and talking about the competition.  Everyone has some fun stories on what they are doing to make sure no one calls or texts them on that day.  And on the site you can suggest music tracks to be added to the playlist.  The whole fun will be streamed live on the campaign site, worth watching and seeing how it all plays out.

What can we learn from the campaign?  As always, having an simple concept always works – dance for 24r hours, last one dancing wins.  Doesn’t get any easier than that.  Next up, integrating the product into the campaign.  That works here naturally as the Samsung mobile provides the music at the event and people have to tell friends/family not to call/text because of the competition- a natural way to talk about the product and for it to be a part of the fun.  Leveraging social media to spread the word.  This too is built into the competition, using widgets to drive awareness, creating fan profile pages, etc., all scoring major points.  And finally, great visuals/content and a way for all to participate – 24-hour streaming of people dancing in little squares to music on their headphones, you can’t help but be a bit curious about the whole thing.

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8 Examples of “Win Great Stuff” Efforts To Drive Twitter Followers http://blogs.hillandknowlton.com/ryanpeal/2009/07/01/8-examples-of-win-great-stuff-efforts-to-drive-twitter-followers/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/01/8-examples-of-win-great-stuff-efforts-to-drive-twitter-followers/#comments Wed, 01 Jul 2009 12:12:04 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=637 Getting followers on Twitter for brands is an obvious new way to engage and entertain people (and of course raise awareness of products they sell).  I’ve been watching a new trend over the past few months of brands using a new “tweet to win” tactic to motivate and encourage people to follow them on Twitter in exchange for the chance to win some big and small things – an easy way to build an active and current database, with people “opting-in” to actually hear from these brands.  This isn’t for every brand (although I’m totally waiting for BMW or Mercedes to giveaway a car – you know it’s coming) but for some it can work very well.  Here are 8 of some recent favourites – great to check out to see if this could work for you.

  • twtFM – Yesterday this new twitter app launched a way to win a new iPod Touch complete with Colbie Calliat’s new album (Breakthrough) and tickets to an upcoming show by checking them out and tweeting about it.  With twtFM you can stream your favourite music using Last.fm mashed up with Twitter (worth check out)
  • Moonfruit – these guys who create do-it-yourself website building tools are celebrating their 10th anniversary, and doing it in style giving away 10 new MacBook Pro’s, one each day for 10 days.  All you have to do is tweet using #moonfruit and a creative message and follow Moontweet on Twitter to see if you’ve won – nice!  Still a few more days to win.
  • SquareSpace – also celebrating an anniversary (their 5th) with a Twitter giveaway is Square Space, makers of great software to create beautiful websites.  They are giving away 30 new Apple iPhone 3GS, one each day for 30 days – anyone who sends a tweet with #squarespace is entered to win and of course you need to follow them on Twitter to see if you win.   One more week to win.
  • Mr. Tweet – One of my favourite ways to find people via Twitter, Mr. Tweet, has regular giveaways of books and flash drives, T-shirts and more fun.  You can obviously follow Mr. Tweet on Twitter and/or check out the Mr. Tweet blog to see what the latest giveaway.  (Also, when you visit the blog scroll down to see the “live traffic feed” and you’ll see yourself visiting from your home town in the sidebar – nice added fun.
  • The Pro Designer – an easy one from these guys, you simply make a comment on their website and you are automatically entered to win a one-of-a-kind Twitter T-shirt.  And of course you need to follow them on their blog and via Twitter, so a nice casual way to attract some new followers.
  • Buddy TV – this one was from a few months back, but simply offered fans a chance to win a new Sony Blu-Ray Disc player by following them on Twitter and tweeting a specific message about the competition – plain and simple.
  • Twitter Power – another one from a few months ago but a great example of an author who hosted a live show via UStream to talk about his new book, giving away bookstore gift certificates every hour he was broadcasting via Twitter when people tweeted a simple tweet about him, his book and the competition.  Another one that was simple and to the point.
  • Mashable – one of the goliaths of Twitter really understands how to do “tweet and win” contests right – as evident by a book giveaway they recently did.  To win people simply had to tweet a fun Twitter tip to @mashable with #twittertip included in the tweet.  The most original, funny or creative tips, as judged by Mashable, won one of 5 books.   And a few weeks ago did a similar contest to win passes to the “140 Characters Conference in NYC  (people won by simply tweeting why the wanted to attend, using the @mashable and the #140conf in their tweet).
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Smarties Colors For A Cause Charity Campaign http://blogs.hillandknowlton.com/ryanpeal/2009/06/23/smarties-colors-for-a-cause-charity-campaign/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/23/smarties-colors-for-a-cause-charity-campaign/#comments Tue, 23 Jun 2009 00:23:46 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=626 Yes, I’m a big fan of Smarties – I used to eat them all the time and lick them and stick them on my face to make colored circles on my nose and cheeks (you know you did it too).  Those little candies have just launched a new campaign called “Colors For A Cause” that makes it fun and easy for people to help Smarties decide where to direct donations to some great organisations doing their part to help the world.

When you visit the campaign site you first see six Smarties candies (in six different colors) spinning around, each representing specific causes like the environment, arts, sports, health, humanitarian and animal protection.  By clicking on a Smartie you learn more about each specific cause area, including easy ways you can help make a difference (like building a bird feeder to help animals or playing frisbee to help with your health) along with some interesting facts (like the worlds fastest tennis serve was 249 kms and the artist who designed the Rolling Stones lip logo was only paid 50 pounds).

Next up, the fun part, telling Smarties where you’d like it to donate the 10 cents donation it is making on your behalf.  There are two ways you can decide how to donate – one is an easy one, simply click on the interactive big Smartie and allocate specific percentages to each cause (it takes a bit to get used to how it works but keep trying), 100% could go to animal protection or you could divide a percentage equally to each cause.  If you aren’t sure, there is a 10-question quiz that offers you some multiple choices and uses your answers to get a sense of the kind of person that you are and suggests a specific percentage breakdown to each cause.

Once you’ve made your donation choices there’s an easy way to invite your friends to help make a donation with a Facebook application.  The Colors For A Cause Facebook app (you’ll need to accept it to check it out) has a nice visual overview of where the money thus far has been directed by visitors – today the leader is the environment – and shows how much you have donated (you can come back every day to vote during the campaign perioid) as well as how much your friends have donated (based on them seeing the campaign in your Facebook feed).  And the page also includes a runny tally of how much Smarties will be donating based on people who have participated – with the total just clearing $20,000 – showing how quickly 10 cents can add up.  And there’s also a Colors For A Cause store where you can buy hoodies or t-shirts or posters to raise even more funds.

What can we learn?  For one thing, everyone loves to help the world, and this campaign provides a natural “feel good” vibe to it.  I know it’s only 10 cents per visit but those ten cents can add up quickly and by being able to visit the site every day during the multi-week campaign you can help drive the totals up.  It’s sort of like a virtual water fountain, the ones that people throw coins in that are collected for charity.  I also like the easy way to integrate with Facebook and to see how much money you and your friends have contributed.  And the content and easy way to browse through different causes and also learn what you can do to help (beyond making a donation) is also a great way to keep the authentic voice high for this effort.

How can we make it better?  Not sure what’s being done off-line (as the campaign is taking place in Canada and I’m in Australia) but would love to see some giant Smarties costumed people out and about where the youth are playing this Summer in Canada – handing out smarties and directing people to the website.  It also would be nice for people to be able to add a “why I’m supporting a specific cause” to make it more personal and to feel like their voice could motivate others.  And I’m also a big believer that people like to see their name – so some type of scrolling leaderboard of people’s first name and last initial could have been nice too.  And just saw that the Facebook feed about the campaign shows up but there isn’t a link that someone could click on to get to the campaign to participate.

All in all, I love it, it works on so many levels and positions Smarties as a brand in touch with the interests of its young fans and has a lot of fun in the process.  Now, go vote, the campaign is over in 2 weeks!

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Old Spice Hands Out The Cash http://blogs.hillandknowlton.com/ryanpeal/2009/06/18/old-spice-hands-out-the-cash/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/18/old-spice-hands-out-the-cash/#comments Thu, 18 Jun 2009 01:15:51 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=623 Everyone loves cash – plain and simple.  While some promotions have prizes and trips and the like, Old Spice is launching a new campaign that is all about winning cash.  The campaign – Swaggerize Your Wallet – provides actually lots of ways to win cash, depending upon how much work you want to put into it – which I think is fair enough.  The campaign is connected to Old Spice’s deodorant line, Swagger, with body spray, deodorant, body wash and more focused on 18 to 24 year old guys (who obviously love cash like the rest of us).  This effort follows the hilarious “SwaggerizeMe” campaign that made it easy for people to create fake articles to show up all over the Internet to make them look “as awesome as possible.”

The challenges are all a bit out there and right on target for the challenge 18 to 24 year old target who needs the right motivation to do anything – something too hard or too cheesy can backfire.  You can win $500 by making a cake in the shape of the Swagger logo, eating it with friends in a Swagger way, videotaping the whole thing and hoping the judges pick yours as the winner.  You can win $1,500 by throwing a Swagger product by at least 65MPH and capturing the whole thing with a radar gun.  Or you can win $2,500 with the old classic “hold up an Old Spice Swagger sign at a big sporting event and be caught on TV.”

The campaign site will have new challenges posted every week, with 2 weeks normally given for people to send in entries to compete.  You can just imagine the great photos and videos – solid Old Spice Swagger content – that will start showing up on YouTube and Flickr and of course all over people’s Facebook profiles too, showing up their cake or fastball.

This is one of my new favorite campaigns for a bunch of reasons.  The challenges have the right balance of effort and return – making a cake to win $500, a cake you can eat so it’s like someone paying you to eat which you have to do anyway.  And the challenges all sort of feel like some 21 year old just randomly thought them up, none have to be explained twice.  And of course the product is in the center of every challenge, so as far as product/brand integration, it’s hard to miss that.

Only thing that could improve would be some added social media connections.  I was unable to find a Twitter feed for the campaign – which you’d think would be an easy way to remind people of the new challenges happening each week.  And nothing on Facebook or YouTube either, but maybe once the campaign kicks off and has some content these areas will pop up too.  And didn’t see a lot of blogger conversations yet about the campaign, was thinking there would be a bloggers-only competition to get the blogosphere talking about the campaign too.

The campaign kicks off this week so we’ll see how it goes.  The good news is that because the campaign is over multiple weeks with more challenges coming up, there is an easy opportunity for the Old Spice people to get some feedback and keep coming up with new challenges, looking for those that really hit the mark and get people talking, playing and videotaping.  Watch this space.

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Starbucks, Toyota, Dell and Qantas Ask http://blogs.hillandknowlton.com/ryanpeal/2009/06/17/starbucks-toyota-dell-and-qantas-ask/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/17/starbucks-toyota-dell-and-qantas-ask/#comments Wed, 17 Jun 2009 01:18:45 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=621 Building relationships that last, that’s what brands are focusing on more and more these days as everyone thankfully has realized you can’t just keep selling, selling and selling to people.  Building relationships around value (versus buying) is a totally different way of doing business for a lot of brands.  A few brands are ahead of the game on this front, recently simply asking their customers “what do you think.”  Here are a few examples I’ve been watching lately:

IdeaStorm
.  This is where Dell asks people to join in on some crowd-sourcing of ideas on how Dell’s products or services can be improved.  The site has a great “promote” or “demote” functionality that moves ideas up and down the list on the home page, and a really simple navigation to view, post, vote or see ideas that have been offered by the community.

Why Not.  Toyota asks people to provide any idea, large or small, related to a few specific buckets of discussion (i.e., safety, water, land, air, community and energy).  It’s flash-heavy so takes some time to load but once there it’s a nice site to browse around.  The ability to add ideas is easy, as is the ability to browse other people’s ideas and to share with friends or to add to a personal commitment list.

My Starbucks Idea.  Similar to Dell, Starbucks simply asks fans to share, vote, discuss and see ideas that are all centered on making Starbucks a better place.  The site has great real-time lists of recent ideas and leader boards of people making comments.  The site has a nice explanation of what happens to the ideas once submitted – their team of “Idea Partners” review them and see where they could fit at Starbucks and presents them to decision makers who see how the ideas can be put to work.  Overall, a great “Q&A” for reference too.

All of Aus.  This campaign recently launched from Qantas, asking Australia what they love about Australia and showing all of the comments on a very cool designed site.  The plans are to turn the comments into a newspaper insert and some other yet to be unveiled ideas.  It doesn’t have the same “help us change the world” as the other campaigns but a good example of company trying something new to engage its fans.

Next time you are thinking of “what’s next” take a moment to review these and other similar campaigns, focusing on entertaining, engaging and having a conversation with your target audiences instead of selling, selling, selling.  You’ll have more fun in the process and your fans will start seeing you as a valued part of their world, not just someone who keeps asking for money.

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Salvation Army Free Awareness Campaign http://blogs.hillandknowlton.com/ryanpeal/2009/06/16/salvation-army-free-awareness-campaign/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/16/salvation-army-free-awareness-campaign/#comments Tue, 16 Jun 2009 01:35:44 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=619 The ongoing financial drama means times are tough for lots of people and companies, including non-profit organisations who rely on public donations to do their great work.  With this in mind some clever people working at the local Salvation Army in Portland in the state of Maine, USA have launched a creative campaign that gets the word out but doesn’t break the bank.

The campaign leverages the signature imagery of the Salvation Army around the world – the well-known shield symbol of the organisation.  Using that as its creative foundation, the organisation reached out to local businesses to secure free blank spaces (anywhere will do) where they can paint or stamp the Salvation Army shield along with a donation message.  Local businesses responded in masses, with store windows, pizza boxes, rocks and even dirt on a back windshield being used to raise awareness and ultimately donations to the charity.

The campaign highlights the overall message of the Salvation Army – making every dollar donated go further.  The creative use of blank spaces that don’t cost anything or that are donated provide a perfect place for the organisation to reference the fact that “83 cents of every dollar donated goes directly to the people who need it most.”  This is a great example of a campaign that rocks, sending a message and telling a story simply by the way the campaign has been put together.  And now I’m doing my part, providing my own free space for the campaign, and if you too feel inspired, click here to donate to the Salvation Army – an organisation that works.

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Indie Sydney Radio Station Asks Richard Branson For $1M http://blogs.hillandknowlton.com/ryanpeal/2009/06/15/indie-sydney-radio-station-asks-richard-branson-for-1m/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/15/indie-sydney-radio-station-asks-richard-branson-for-1m/#comments Sun, 14 Jun 2009 22:43:32 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=615 Before the economy drama independent radio stations were already having a tough time, battling not only the mega broadcast radio networks that own multiple stations but also iPods, MySpace music, digital radio and satellite radio, just to name.   But when you throw in reduced advertising dollars it’s easy to see why indie radio stations are hoping to hear a different economic tune soon.

One great indie radio station in Sydney – Fbi – is tackling their financial challenges head on, recently launching a fundraising campaign with one target in mind:  Richard Branson and $1M dollars (or 450,000 British Pounds).  While Sir Richard may not seem like an obvious choice – he’s not Australian and he doesn’t have any connections to independent radio – but he does like one thing . . . publicity.

The campaign – Ask Richard – launched a little over a month ago and works on a simple premise:  get Richard’s attention through some type of publicity stunt or event or something that motivates him to donate $1M to FBi.  If your action/idea/stunt was the catalyst for Richard to hand over some big bucks you get rewarded too – to the tune of $50,000.  (And don’t worry, if Richard donates less based on your idea you still get 5% of whatever he gives.)  The campaign blog site and Twitter activity captures everyone’s amazing ideas and inspires others to do more.

To get Richard’s attention, the station has given its loyal listeners an open playbook – do whatever you think could work to get Richard to write the big check.  And the listeners have responded with a number of amazing ideas, including:

  • Hosting a flash mob wearing Richard masks in front of Sunrise (Australia’s top morning news show) studios when Sir Richard was in town and being interviewed on the show
  • Having a “We Play Til You Pay” all day concert event, inviting people via Twitter and Facebook to be a part of the event
  • Creating a mini viral video game with a Richard character grabbing money off of a tree and giving it to FBi before the tax man comes
  • Launching a Google Ad Words campaign under the assumption that Richard Google’s his own name and will then see the FBi campaign
  • Making T-shirts and posters and having fans wear them and put them up everywhere
  • Translating “Ask Richard” into as many languages as possible

The campaign works on multiple fronts.  First, selecting a high profile target (that would be Richard) and leveraging a known insight that motivates his daily life (that would be publicity).  Next, giving everyone a “do whatever” call to action, not limiting any idea or thought.  And of course the simple visual for the campaign being used on T-shirts, posters and social media banners ties everything together.  A great example of a campaign that knows its audience, keeps the conversation credible and authentic.

Now the finale – Richard Branson called in this morning (15 June) to FBi for a live radio interview from his Necker Island home.  Turns out, as the story goes, that Richard heard about the “Ask Richard” campaign first from an Australian girl who allegedly swam 2 1/2 miles from an island close to Richard’s island, swimming right up to his beach and telling him about the campaign.  (Sounds fishy but let’s go with it.)  Richard said he has asked his teams at Virgin Mobile and Virgin Atlantic and V- Australia to help out FBi – and on-air promised to give a few flights to the UK and LA via his airlines for some lucky winners of the radio station.  The station is starting a “Save FBi” supporter drive campaign and will definitely use these prizes for some great fundraising efforts later this year.  The on-air host for FBi was able to get some money out of Richard – $70 – to become an annual member of FBi.  Richard stated the obvious – they get asked for money all the time and try to channel their funds to their global efforts around climate change and disease control in Africa.  The $70 is not $1,000,000 but no doubt Richard’s Virgin empire will be jumping in to help as much as possible, and hopefully will help keep the FBi radio station on the air for years to come.

Who knows, maybe Richard will change his mind.  Come on Richard, pay up already.  We’ll call it RFBi – Richard’s FBi – haven’t you always wanted to “own” the FBI?

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Levis Drops Pants With Twitter http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/#comments Wed, 10 Jun 2009 00:22:07 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=613 I’m of course on Twitter (@ryanpeal) and have had a lot of fun watching to see how brands are using the new fun to engage with people in a number of ways.  I’ve seen brands simply trying to sell stuff (like Dell), those trying to provide customer care (like Telstra BigPond) and some just trying to show the fun side of their brands (like Zappos).  Today I came across a new way to use Twitter – pant dropping!

A few weeks ago Levis in Australia and New Zealand started sending out people wearing new Levis and twittering about it with their iSpy Levis Twitter campaign.  Ok nothing out of the ordinary yet.  The catch, if you follow the campaign by Levis on Twitter you will see that their tweets are clues on where they are, providing photos and narrative of things around them, helping you track them down.  Why would you want to track them down, to get a free pair of jeans!  If you follow the tweets and hunt down your prey and ask “are those levis?” – magic will happen – instantly the people will drop their pants and give them to you right on the spot (putting a smile on your face like the winner above, Jimmy Curtis).  I’m guessing in reality you get a pair that is your size but you never know down under – may be forced to squeeze into some jeans but at least they are free.

A great example to share with clients and colleagues of how Twitter can add some personality and fun to your brand and have you actually engage with real, live people in the process.  Great work Levis!

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