Creativity in Public Relations http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 I’m For Life Streaming (+ I’m Moving) http://blogs.hillandknowlton.com/ryanpeal/2009/08/05/im-for-life-streaming-im-moving/ http://blogs.hillandknowlton.com/ryanpeal/2009/08/05/im-for-life-streaming-im-moving/#comments Wed, 05 Aug 2009 00:52:54 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=646 I’ve been reading a lot about life streaming and thought I’d jump right in – it was time for a change.  And a big change is happening with me already as in a few weeks I’m leaving my employer of more than 14 years – international public relations powerhouse, Hill & Knowlton – and moving to an international marketing powerhouse, Momentum.  At H&K I’ve worked all over the US – H&K Chicago, DC and LA offices – and for the past 3+ years have been at H&K Sydney, and for the past 1 ½ years serving as the company’s first (and hopefully not last) Asia-Pacific Creative Director – working across 9 offices with some of the best and the brightest in the business.  At H&K I have had the pleasure to work incredible colleagues and clients, and am lucky to have made lifelong friends that continue to rock my world.

But now, I’m heading to a new adventure, working with a company known for creating ideas that entertain and engage people in ways that span from physical to digital and everything in between.  It’s a company that embraces a “work is play; play is work” attitude, knowing creativity truly thrives and grows when people are simply having fun and working their brain power and imagination to the fullest.

So, with all that in mind, what better time to move to a whole new way to capture life’s moments of inspiration and fascination – the world of life streaming, and best brought to you by Posterous.   On my new Posterous Lifestreaming site (http://ryanpeal.posterous.com/) that launched this week, I’ll continue the tradition of reviewing great campaigns and pondering how to make them better, hopefully encouraging everyone along the way to kick even bigger booty.  And I’ll be including a bunch of other stuff – cool things to check out, interesting interviews of some of the smartest marketers around and more – taking full advantage of this new medium. (Of course there are still brilliant people at H&K, find some new blogging inspiration at H&K’s blogging home here.)

I hope all of my readers from the past two years follow me to my new home.   Cross over children, come in to the light (nothing like a good Poltergeist movie quote to end an entry).

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/08/05/im-for-life-streaming-im-moving/feed/ 1
Nike Text Chalk Messaging For Tour De France http://blogs.hillandknowlton.com/ryanpeal/2009/07/13/nike-text-chalk-messaging-for-tour-de-france/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/13/nike-text-chalk-messaging-for-tour-de-france/#comments Mon, 13 Jul 2009 00:30:44 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=643 Heard about this froma friend who is a massive Tour De France fan so not sure if its been on TV as part of the coverage or not, but a great example of creative thinking using technology to entertain people in a whole new way.  Enter the Nike Chalk Bot.

Most of us have done some type of chalk drawing in our lives, showcasing our inner michelangelo for anyone who happened to walk by our sidewalk.  This form of art has also been used by friends and family who write special encouragement messages on marathon, bike and walking events all over the world.  Now, those messages can be written by a cool robot that accepts up to 40 characters and then prints/chalks them onto a road or sidewalk – in clear, legible letters of all sizes.

Take a moment to watch the video to see how it all plays out, then follow the ChalkBot on Twitter and send in a tweet of encouragement for the Tour De France riders.  I’m guessing this robot will have some sisters and brothers spreading the text chalk love all over the place, probably coming to a sidewalk or road near you soon.  Solid on all fronts – a great way for Nike to continue to support Lance Armstrong’s live strong campaign in a whole new way.

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/07/13/nike-text-chalk-messaging-for-tour-de-france/feed/ 0
Dress Like A Cow For Free Food At Chick-Fil-A http://blogs.hillandknowlton.com/ryanpeal/2009/07/11/dress-like-a-cow-for-free-food-at-chick-fil-a/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/11/dress-like-a-cow-for-free-food-at-chick-fil-a/#comments Sat, 11 Jul 2009 05:04:42 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=641 Today in the USA is the annual “Dress Like A Cow” day at Chick-fil-a, a great fast food chicken restaurant.  The company hosts its “Cow Appreciation Day” each year in cow style, rewarding customers who come in dressing like a cow with free food (the amount of free food is based on how much cow you are wearing head to hoof).  It’s a nice subtle reminder that people should be eating more chicken (especially at Chick-Fil-A) and be more like friends in India who treasure the sacred cow, and wouldn’t dare think to have a hamburger.

You can visit the campaign site to learn more about the day and see how you can download cow spots and masks and other cow essentials.  And if you really love chicken, one lucky adult and one lucky kid who is dressed as the best cow will win free chicken for a year.  This year there is also a nice Facebook page too.

This is a great example of how a brand builds on its everyday tagline and mission (to get people to eat more chicken) in a fun and buzz-worthy way.  And also provides an easy way for people to participate on the fun, with easy to apply cow spots on the website giving everyone a simple way to participate.

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/07/11/dress-like-a-cow-for-free-food-at-chick-fil-a/feed/ 0
Samsung’s 24-Hour Dance-Off http://blogs.hillandknowlton.com/ryanpeal/2009/07/07/samsungs-24-hour-dance-off/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/07/samsungs-24-hour-dance-off/#comments Tue, 07 Jul 2009 00:34:51 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=639 24-hour Dance-off – love it!  On July 7th in London 100 competitors will take their positions on the dance floor, slip on headphones, turn on their Samsung BEAT Edition DJ music phone and start dancing . . . and dancing, and dancing for up to 24 hours as they compete in The Last Call to win €10,000 and a date with Swedish pop star September.

Last month Europeans in 9 countries entered for the chance to win a trip to London to compete in the finals, embedding a competition widget to their blog, Facebook and MySpace pages.  The widget was active for only 24 hours, so contestants had to encourage friends and family to cast their votes quickly.  The widget had a built-in leader board element so you could see if you were in the race fairly quickly.  A few weeks ago the 100 lucky winners got the call that they won a new Samsung mobile and a trip to London to compete in the grand finale.

Now this week the 100 contestants will compete at nightclub “Matter” at the O2 arena in London – each dancer has one square to dance in, and stay in.  The trick is that if anyone receives a text or a call during the competition they are out.  So the contestants have been telling their friends via their social networks that they are in the finals and to not call or text on July 7 – a natural way to talk about Samsung, the new mobile and the competition.

For the last few weeks each contestant has been working on a campaign page, adding photographs and videos (connected to the campaign’s YouTube site) and links to follow them on Facebook, MySpace and of course Twitter.   Each was interviewed answering a few questions and talking about the competition.  Everyone has some fun stories on what they are doing to make sure no one calls or texts them on that day.  And on the site you can suggest music tracks to be added to the playlist.  The whole fun will be streamed live on the campaign site, worth watching and seeing how it all plays out.

What can we learn from the campaign?  As always, having an simple concept always works – dance for 24r hours, last one dancing wins.  Doesn’t get any easier than that.  Next up, integrating the product into the campaign.  That works here naturally as the Samsung mobile provides the music at the event and people have to tell friends/family not to call/text because of the competition- a natural way to talk about the product and for it to be a part of the fun.  Leveraging social media to spread the word.  This too is built into the competition, using widgets to drive awareness, creating fan profile pages, etc., all scoring major points.  And finally, great visuals/content and a way for all to participate – 24-hour streaming of people dancing in little squares to music on their headphones, you can’t help but be a bit curious about the whole thing.

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/07/07/samsungs-24-hour-dance-off/feed/ 0
8 Examples of “Win Great Stuff” Efforts To Drive Twitter Followers http://blogs.hillandknowlton.com/ryanpeal/2009/07/01/8-examples-of-win-great-stuff-efforts-to-drive-twitter-followers/ http://blogs.hillandknowlton.com/ryanpeal/2009/07/01/8-examples-of-win-great-stuff-efforts-to-drive-twitter-followers/#comments Wed, 01 Jul 2009 12:12:04 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=637 Getting followers on Twitter for brands is an obvious new way to engage and entertain people (and of course raise awareness of products they sell).  I’ve been watching a new trend over the past few months of brands using a new “tweet to win” tactic to motivate and encourage people to follow them on Twitter in exchange for the chance to win some big and small things – an easy way to build an active and current database, with people “opting-in” to actually hear from these brands.  This isn’t for every brand (although I’m totally waiting for BMW or Mercedes to giveaway a car – you know it’s coming) but for some it can work very well.  Here are 8 of some recent favourites – great to check out to see if this could work for you.

  • twtFM – Yesterday this new twitter app launched a way to win a new iPod Touch complete with Colbie Calliat’s new album (Breakthrough) and tickets to an upcoming show by checking them out and tweeting about it.  With twtFM you can stream your favourite music using Last.fm mashed up with Twitter (worth check out)
  • Moonfruit – these guys who create do-it-yourself website building tools are celebrating their 10th anniversary, and doing it in style giving away 10 new MacBook Pro’s, one each day for 10 days.  All you have to do is tweet using #moonfruit and a creative message and follow Moontweet on Twitter to see if you’ve won – nice!  Still a few more days to win.
  • SquareSpace – also celebrating an anniversary (their 5th) with a Twitter giveaway is Square Space, makers of great software to create beautiful websites.  They are giving away 30 new Apple iPhone 3GS, one each day for 30 days – anyone who sends a tweet with #squarespace is entered to win and of course you need to follow them on Twitter to see if you win.   One more week to win.
  • Mr. Tweet – One of my favourite ways to find people via Twitter, Mr. Tweet, has regular giveaways of books and flash drives, T-shirts and more fun.  You can obviously follow Mr. Tweet on Twitter and/or check out the Mr. Tweet blog to see what the latest giveaway.  (Also, when you visit the blog scroll down to see the “live traffic feed” and you’ll see yourself visiting from your home town in the sidebar – nice added fun.
  • The Pro Designer – an easy one from these guys, you simply make a comment on their website and you are automatically entered to win a one-of-a-kind Twitter T-shirt.  And of course you need to follow them on their blog and via Twitter, so a nice casual way to attract some new followers.
  • Buddy TV – this one was from a few months back, but simply offered fans a chance to win a new Sony Blu-Ray Disc player by following them on Twitter and tweeting a specific message about the competition – plain and simple.
  • Twitter Power – another one from a few months ago but a great example of an author who hosted a live show via UStream to talk about his new book, giving away bookstore gift certificates every hour he was broadcasting via Twitter when people tweeted a simple tweet about him, his book and the competition.  Another one that was simple and to the point.
  • Mashable – one of the goliaths of Twitter really understands how to do “tweet and win” contests right – as evident by a book giveaway they recently did.  To win people simply had to tweet a fun Twitter tip to @mashable with #twittertip included in the tweet.  The most original, funny or creative tips, as judged by Mashable, won one of 5 books.   And a few weeks ago did a similar contest to win passes to the “140 Characters Conference in NYC  (people won by simply tweeting why the wanted to attend, using the @mashable and the #140conf in their tweet).
]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/07/01/8-examples-of-win-great-stuff-efforts-to-drive-twitter-followers/feed/ 2
4 Reasons Why I Now “Get” The Possibilities of Augmented Reality http://blogs.hillandknowlton.com/ryanpeal/2009/06/30/4-reasons-why-i-now-%e2%80%9cget%e2%80%9d-the-possibilities-of-augmented-reality/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/30/4-reasons-why-i-now-%e2%80%9cget%e2%80%9d-the-possibilities-of-augmented-reality/#comments Tue, 30 Jun 2009 00:41:01 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=635 I love new technology advances and what it does to your brain – stopping you in your tracks and having something you see every day in front of you become something totally different.  I’ve been watching the new world of “augmented reality” (AR) and have been waiting for the “A-HA” moment – not from the musical group from the 80’s introducing a new augmented reality music video (although it could happen) but to see the technology in action and to see how I’d have fun with it or how it would basically make life easier or better.  Over the past few weeks a few great examples have made their way into my world and now my brain can’t stop thinking of how to use AR in some campaign coming up.  To stop you from scratching your head on the AR scene I thought I’d share them with you (and recommend to keep an eye on this interesting area:

Layar. This is the world’s first mobile Augmented Reality browser (and only works on an Android mobile operating system and I think probably on the new iPhone 3GS) showing real time digital information on top of reality, reality in this case the camera screen of the mobile phone. While looking through the phones camera lens, a user can see houses for sale, popular bars and shops, jobs, healthcare providers and ATMs. The first country to launch Layar is The Netherlands and yes, it rocks.  Watch the video here (it’s awesome).

Zugara. Imagine standing in front of your webcam and “holding up” clothes of all colors and designs and styles in front of your body, helping you see what each would look like – all from home.  Then send a photo to your friends simply asking “does my butt look big in this?”  With a new online shopping app from Zugara that brings together the functionality of Augmented Reality and Motion Capture in some incredible fashion fun.  No more embarrassing moments trying on clothes in public.  Check out the fun here.

US Postal Service. You know when you are ready to ship something with an overnight delivery service and not sure if what you are going to ship will fit?  Now, thanks to this cool tool, you can find out in a very fun way.  Check it out here.

Topps 3D Live baseball cards. And my favorite of the new ones thus far, a very cool interactive 3D baseball card augmented reality masterpiece from Topps.  Your baseball card comes to life via AR, creating a cool 3D baseball player and the ability to play a game too.  It’s hard to explain, but easy to watch to see for yourself via the video below.

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/06/30/4-reasons-why-i-now-%e2%80%9cget%e2%80%9d-the-possibilities-of-augmented-reality/feed/ 1
Visual Video Eye Trickery http://blogs.hillandknowlton.com/ryanpeal/2009/06/29/visual-video-eye-trickery/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/29/visual-video-eye-trickery/#comments Mon, 29 Jun 2009 00:40:59 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=633 I love smart, creative people, ones that can take something that people know and understand (in this case the use of blue screens and green screens) and take it to a whole new level.  Today’s show: Megaforce, a new band from France that entertains to the max with their new music video which starts out like a basic, shot-at-your-house music video and then explodes into something quite the opposite.  The video was recently showcased in Cannes and is definitely worth 3 minutes of your time to check it out.  And a warning in advance, get ready to start asking people around you if they can do this and if so, why haven’t they thought of it before.  :-)   And if anyone knows who directed this please feel free to give them a shout at in the comments section below.

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/06/29/visual-video-eye-trickery/feed/ 0
Hot, Sexy Lady Underwear Models and Rollercoasters http://blogs.hillandknowlton.com/ryanpeal/2009/06/26/hot-sexy-lady-underwear-models-and-rollercoasters/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/26/hot-sexy-lady-underwear-models-and-rollercoasters/#comments Thu, 25 Jun 2009 23:41:32 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=631 Yes, this headline basically sums up today’s post.  While I’ve written about the viral video sensation sweeping the brand world these days in the pas (from the likes of Trident, Doritos, Samsung, Gillette, Cadburys, etc.) , the one I came across today (thanks to my pal Aden at Digital Buzz) uplifts the fun to a whole new level.

A leading UK underwear brand – Ultimo – has put its best boob forward into the video viral phenomenon, outfitting a dozen hot ladies in a variety of the company’s bras and putting their spill and support factor to the G-Force test found on rollercoasters at Alton Towers Resort.

The video definitely has the funny, entertainment factor in focus with the ladies in their bras bouncing and swirling with every twist, turn and drop of each ride. The editing of the video could have been better – the girls are shown taking off and then arriving a few seconds later on one ride, and then taking off on another and it gets a bit confusing, but the storyline probably wasn’t a big focal point.

The brand connection for the resort comes through naturally but the reference to Ultimo is non-existant except for the description on the YouTube page.  So perhaps this will drive more attendance at the park than sales of the underwear. (I hope people aren’t upset if they come and ladies have their tops on.)

I’m not sure it beats some of my other classics, including the hot girls playing soccer in their bra and panties selling a Samsung TV and the girl band playing in their bra for Vanity Fair but this effort is definitely up there, reinforcing that the “sex sells” dreams/hopes are alive and well in the world of marketing.  Now, take 55 seconds to watch the fun for yourself (no ones watching).

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/06/26/hot-sexy-lady-underwear-models-and-rollercoasters/feed/ 2
Smarties Colors For A Cause Charity Campaign http://blogs.hillandknowlton.com/ryanpeal/2009/06/23/smarties-colors-for-a-cause-charity-campaign/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/23/smarties-colors-for-a-cause-charity-campaign/#comments Tue, 23 Jun 2009 00:23:46 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=626 Yes, I’m a big fan of Smarties – I used to eat them all the time and lick them and stick them on my face to make colored circles on my nose and cheeks (you know you did it too).  Those little candies have just launched a new campaign called “Colors For A Cause” that makes it fun and easy for people to help Smarties decide where to direct donations to some great organisations doing their part to help the world.

When you visit the campaign site you first see six Smarties candies (in six different colors) spinning around, each representing specific causes like the environment, arts, sports, health, humanitarian and animal protection.  By clicking on a Smartie you learn more about each specific cause area, including easy ways you can help make a difference (like building a bird feeder to help animals or playing frisbee to help with your health) along with some interesting facts (like the worlds fastest tennis serve was 249 kms and the artist who designed the Rolling Stones lip logo was only paid 50 pounds).

Next up, the fun part, telling Smarties where you’d like it to donate the 10 cents donation it is making on your behalf.  There are two ways you can decide how to donate – one is an easy one, simply click on the interactive big Smartie and allocate specific percentages to each cause (it takes a bit to get used to how it works but keep trying), 100% could go to animal protection or you could divide a percentage equally to each cause.  If you aren’t sure, there is a 10-question quiz that offers you some multiple choices and uses your answers to get a sense of the kind of person that you are and suggests a specific percentage breakdown to each cause.

Once you’ve made your donation choices there’s an easy way to invite your friends to help make a donation with a Facebook application.  The Colors For A Cause Facebook app (you’ll need to accept it to check it out) has a nice visual overview of where the money thus far has been directed by visitors – today the leader is the environment – and shows how much you have donated (you can come back every day to vote during the campaign perioid) as well as how much your friends have donated (based on them seeing the campaign in your Facebook feed).  And the page also includes a runny tally of how much Smarties will be donating based on people who have participated – with the total just clearing $20,000 – showing how quickly 10 cents can add up.  And there’s also a Colors For A Cause store where you can buy hoodies or t-shirts or posters to raise even more funds.

What can we learn?  For one thing, everyone loves to help the world, and this campaign provides a natural “feel good” vibe to it.  I know it’s only 10 cents per visit but those ten cents can add up quickly and by being able to visit the site every day during the multi-week campaign you can help drive the totals up.  It’s sort of like a virtual water fountain, the ones that people throw coins in that are collected for charity.  I also like the easy way to integrate with Facebook and to see how much money you and your friends have contributed.  And the content and easy way to browse through different causes and also learn what you can do to help (beyond making a donation) is also a great way to keep the authentic voice high for this effort.

How can we make it better?  Not sure what’s being done off-line (as the campaign is taking place in Canada and I’m in Australia) but would love to see some giant Smarties costumed people out and about where the youth are playing this Summer in Canada – handing out smarties and directing people to the website.  It also would be nice for people to be able to add a “why I’m supporting a specific cause” to make it more personal and to feel like their voice could motivate others.  And I’m also a big believer that people like to see their name – so some type of scrolling leaderboard of people’s first name and last initial could have been nice too.  And just saw that the Facebook feed about the campaign shows up but there isn’t a link that someone could click on to get to the campaign to participate.

All in all, I love it, it works on so many levels and positions Smarties as a brand in touch with the interests of its young fans and has a lot of fun in the process.  Now, go vote, the campaign is over in 2 weeks!

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/06/23/smarties-colors-for-a-cause-charity-campaign/feed/ 0
CEOs Sleep Outside Overnight For Charity http://blogs.hillandknowlton.com/ryanpeal/2009/06/19/ceos-sleep-outside-overnight-for-charity/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/19/ceos-sleep-outside-overnight-for-charity/#comments Fri, 19 Jun 2009 01:26:43 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=628 Last night it was cold (7 Celsius; 44 Fahrenheit) and rainy in Sydney.  And last night more than 200 CEOs from some of the city’s biggest companies felt it more than the rest of us, participating in the annual “CEO Sleep Out” – raising funds and awareness of the more than 20,000 people in Sydney who are homeless each night (part of the more than 100,000 homeless people nationwide, a third of those are children and nearly half are women).

The event was hosted by St. Vincent De Paul Society, and takes a head-on approach to raise awareness of the homeless issue by inviting CEOs to see what their life is like for just one night.  It’s easy for anyone to write a check, it’s quite another to experience a cause firsthand and in turn, probably become a vocal ambassador to help even more. The CEOs were able to bring their own warm clothes, a sleeping bag and a pillow, but were only provided a piece of cardboard and were fed soup, bread and tea/coffee for dinner and porridge and an apple for breakfast.

CEOs either volunteered on their own or were nominated by co-workers from the campaign website which made sending a “you should participate” email.  Once a CEO agreed to participate they set-up a profile on the website and then invited colleagues, friends and family to sponsor their night out with a donation on the site.  And donate they did – the campaign has already raised more than $500,000 and with the CEOs returning to their jobs today that number may go higher as people are inspired by the stories they are no doubt hearing today.

I spoke with Andrew Littleproud, the APAC Regional Director of McAfee (an H&K client) who participated in the event last night to share his thoughts on the experience.  Here’s what he shared:

“The whole event was an incredible eye-opener.  Throughout the event there were different people sharing their own storeis of either being homeless now or once homeless.  The reality of homeless people couldn’t be farther from what the perception is – 80% of people are women or kids or families and not only sleeping outside but sleeping in cars, staying with friends and family.  Some of the speakers had lots jobs last year and talked about being homeless with kids.  Once you lose your address its hard to apply for welfare or health benefits.  And when you try to apply for a job without an address you can see how the downward spiral can start.  You start losing your feeling of security, how you are perceived in the community and other psychological issues.  We all talked about how we had friends in countries all over the world making donations and hearing about the event, and some talking about the event being covered by the media as well, so it was great to know this event was reaching other places who also have a homeless issue.  I tried to start sleeping at 11PM but obvioulsy it was cold and there were a lot of people snoring and getting up in the middle of the night and then getting up early – the whole experience really brought the issue home.”

The numbers speak for themselves – $50 can provide a homeless person with a bed, a meal and a fresh change of clothes for one night.  Double that and you can help fund the Vinnies Night Patrol vans that deliver food and hot drinks to homeless people across Sydney.  A donation of $500 will help a homeless person complete a life skills course to help them get back on their feet.

The campaign works on so many levels.  First up, the experience.  Its one thing to tell a story about a homeless person, it’s quite another to sleep outside on the street. Second, the word-of-mouth that occurred last night via people at the event using Twitter to in-person conversations happening at businesses all over Sydney today, raising awareness of this important cause.  Third, the visuals from the event, showing some of Australia’s most powerful business people sleeping outside.   And finally, how the event itself made it very easy to ask someone to donate – how could you say no to someone who is going to be doing all of the work, sleeping outside, in the cold (and in the rain).

Growing for only 8 people 4 years ago to 60 last year and now more than 200 this year, its great to see a campaign so worthy making such an impact.  Now, next up, this concept needs to “go global.”  It’s an easy event to replicate and one that would only help to raise awareness of this incredible issue.  And know that Sydney was the home to the first “Earth Hour” and the legendary “Movember” campaign, I’m hoping that CEO SleepOut will become the next big Aussie innovation to go global.

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/06/19/ceos-sleep-outside-overnight-for-charity/feed/ 0