Creativity in Public Relations » Add new tag http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Mickey Mouse Serves It Up In Breakdancing Battle http://blogs.hillandknowlton.com/ryanpeal/2009/03/06/mickey-mouse-serves-it-up-in-breakdancing-battle/ http://blogs.hillandknowlton.com/ryanpeal/2009/03/06/mickey-mouse-serves-it-up-in-breakdancing-battle/#comments Fri, 06 Mar 2009 06:52:28 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=517 This will not change the world, but sometimes the right kind of video can provide a momentary/mini lift for a brand in regard to connecting with consumers, reminding them they are still there, reaching a new audience or just adding a simple bit of fun to a brand.  Case in point: Mickey Mouse.

Last weekat Disneyland Paris our favourite mouse looked like he was going to get served as a cute looking French kid challenges him to a breakdance battle royale.  But, Mickey had the last laugh as he got down . . . got down on his hands and knees and head and spun right around baby right around, like a record player right around.  It’s definitely fun to watch Mickey breakdance, and definitely creates a new “surprise” moment when watching.

Obviously this was staged (I’m guessing, but guessing I’m 100% right) but to me it doesn’t matter – its fun, entertaining and works.  It shows Mickey is forever young and connected to what kids are in to today and shows he can still have a lot of fun in the process.

The reason why I wanted to highlight this video is that its a great example of a brand taking a moment to not take itself so seriously, or follow official guidelines, etc.  This is a mini moment of fun in a medium that begs for it.  Any brand could add a bit of disruption/surprise into their marketing mix as a way to keep the conversation fresh about the brand, keep people watching and wondering what may come next.  Unleash your creative wild child for one fun video project every six months – mix it up, you and your fans will be glad you do, and in the process you may learn something about how you fit in their world.  Now, watch Mickey get down, moonwalk and did a killer last dance move worth waiting for at the end.

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