Creativity in Public Relations » bush Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 en hourly 1 Goodbye Bush, Obama’s New Puppy – Fast Thinking Scores Big Fri, 30 Jan 2009 08:18:00 +0000 Ryan Peal Those of us who work in the marketing industry know the importance of moving fast and thinking ahead, especially in today’s supercharged world.  Today I’m thrilled to share two great examples of companies who excelled in both areas.

Case #1:  Veet hair removal.  The Veet line of products help remove unwanted hair on various parts of the body.  The company has a fun and humorous history of talking about removing hair with their desired audiences.  So, it was not surprising to see the smart people at Veet purchase a bottom strip advertisement to run on the day after Obama’s inauguration (when they knew there would be lots of media coverage) with simply the words “Goodbye Bush” and the company logo.  Such a smart marketing play and one that I’m betting had many Aussies laughing when they read their morning paper.  Solid, smart work by Veet.

Case #2:  Pedigree dog food.  This one is another one related to Obama, but this is from when he gave his acceptance speech and mentioned that his daughters have earned their new puppy.  Two days later Pedigree jumped into the conversation with a full page ad in a US national paper raising awareness of the dog shelter charity efforts by Pedigree, offering to help Obama find a great shelter dog who needs a new home.  A great example of a company who not only sees history happening but saw an opportunity at the same time, moving fast to jump into the conversation.  The ad running a few days later wouldn’t have had the same kind of impact.

Both visuals are great examples to use when trying to showcase the power of pop culture connections and the benefits of moving as fast as the speed of light.

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