Creativity in Public Relations » fun Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 en hourly 1 Friday Fun With Wordle and Balls Fri, 08 May 2009 00:58:31 +0000 Ryan Peal I’m sure its been proven somewhere in the scientific community that Friday afternoon playtime is necessary if not required, providing a way for your brain to transition from a hard work week to the casual weekend.  If it hasn’t been proven then I think I may need to apply for a research grant and do it myself.

But until I make time to do that, I’ll go on the old saying that “there’s nothing more practical than a good theory” and provide some Friday fun that has the potential to let your brain prepare for the weekend.

First up, Wordle.  On Wordle you cut and paste text from entire documents or blog feeds or even your delicious bookmarks and turns all of these random words into crazy word clouds.  You can see from the visual above – a Worldle of This Blog – how it works, providing more weight and size to words repeated more often than others, creating a very cool way to get a different type of summary of what kind of stuff I write about here.  I’ve started using it to look at the underlynig messages in famous speeches or even news releases, providing a visual way to see what the person was trying to say.  One recent news release produced big words for “strategy” and “care” and “future” which was spot on as it was about a new charity program for a client.  You can change color, directions and fonts for hours of fun.

And lets talk about balls for a moment, dropping balls.  No, not those kind of balls (get your mind out of the gutter), Dropping Balls is a very cool game from Google that was discovered as part of the company’s Chrome Experiments – an ongoing open search for cool things programmers can create using Java and browsers (the stuff that makes stuff work online).  At first it seems very simple, but if you start trying to make a song or keep as many balls as you can on the screen you’ll find an hour has gone by and you are still playing with balls . . . it happens.

Hope these two Friday distractions help provide an easy transition into the weekend.  And please don’t visit these sites unless its on Friday, it just wouldn’t be right for your brain on any other day.

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End of week fun, make your own superhero Fri, 20 Mar 2009 19:27:49 +0000 Ryan Peal Someone sent me this site and I just had to share it – the site – The Hero Factory – lets you design your own superhero and it is great fun.  Sometimes your brain needs a little escape from the stress of work and life and needs a little playtime of its own.  This site will ensure your brain has some fun today and may just be the stimulus you need to leap some tall challenges in a single bound.  Once you made your superhero you are sent a great comic book cover that can be used in all sorts of social networking areas.  And, as a bonus, just wait until you get to the site to discover an inspirational song you can’t help but sing along too.

Now don’t be selfish, you can of course create a superhero for a friend or colleague and cause all kinds of trouble. Go Team!

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Naked Media Stunt – Aer Lingus Style Wed, 18 Mar 2009 21:12:02 +0000 Ryan Peal I promise this isn’t going to be a theme this week (it will continue as a once-a-month theme, however) but today in London the tactic of “naked marketing” was on display in a promotion by Irish airline Aer Lingus.  The campaign was a simple one – anyone who came out today, stripped down to their undies, placed some shamrock cut-outs over their private parts and walked to the London Eye received 2 free tickets across Europe.

The event, as with most well-done naked marketing activities, has generated lots of media coverage and some solid online buzz.  The company was hoping to have 1,000 people to come out for the St. Patricks Day event/photo op but most accounts think a few hundred decided to give it a go.  I of course would have been there wearing a shamrock and picking up some free tickets – no worries at all.

So, does this work?  If Aer Lingus wanted to raise awareness of the new routes they were announcing it seems to have worked.  Most news coverage has referenced that the near naked stunt was related to the company announcing 8 new routes from Gatwick – so mission accomplished.  The brand is also a “challenger brand” – so they are comfortable stirring up some controversy and having fun with their fans who love the airline for its cheap prices – so check that box too.

At this point it seems most airlines, especially in Europe, are happy for every passenger they can get, so Aer Lingus did what they had to do in order to stir up some media coverage to remind people of their new routes and cheap rates.  Simply announcing new routes wouldn’t have made it out of the airline trade outlets as most media would say “buy an ad” to let people know about it.  By using some naked marketing the company probably saved money from a traditional ad campaign, showed off the company’s personality and entertained tourists in London who definitely can’t think the UK is stuffy now.  Go Irish!

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Tic Tac’s One Man Band Rocks Out Wed, 11 Feb 2009 08:17:43 +0000 Ryan Peal Thanks to my supergal Heidi in Germany you can now have the pleasure of rocking out to a one-man band who using tic tacs in all thier glory to get a whole bunch of people tic-tacing along with the beat.  It took me a while to find out if this street marketing was just for fun or officially sanctioned/blessed/sponsored by Tic Tac.  After a little bit of searching I found out that the star of the show is Micha Albacow from Uzbekistan of all places.  According to his website he heard the sound of tic tacs in his pocket as a young boy and has always had a fascination of the sound – which then inspired this one-man band action.

So I’m a little stumped by Micha – I see clearly at the bottom of his website that he’s proudly sponsored by Tic Tac but sort of wondering what came first, Micha or Tic Tac.  Does it matter maybe is the right question as Micha’s world is cooky and goofy and seems spot on with the fun of little Tic Tacs.

For me the campaign site and video works given its unique little story of making Tic Tac music in Uzbekistan and adding some personality to the often overlooked mint.  I didn’t find Micha on Facebook but maybe he has a fan base somewhere else.  And of course I’m a little disappointed that there isn’t a “show us your own tic tac beat” video competition – I’d totally enter and probably win (yes, I’m that good with the Tic Tac container and keeping rhythm).  Maybe that will come along with a travelling tour of MIcha (almost like Dancing Matt) that would feature some surprise celeb music guests and other famous peeps – stirring up the fun and keeping people tuning in to see who and what comes next.

Its definitely worth 90 seconds of your time to watch the video, you may just be inspired to tic tac to your own groove really soon.

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