Creativity in Public Relations » ikea http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Ikea’s Gigantic Messages In Bottles http://blogs.hillandknowlton.com/ryanpeal/2009/06/05/ikeas-gigantic-messages-in-bottles/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/05/ikeas-gigantic-messages-in-bottles/#comments Fri, 05 Jun 2009 01:15:38 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=609 A short one for a Friday that again showcases the power of creative, visuals to tell a story, engage the imagination, entertain people and motivate them to tell a friend about it.  Today’s case in point:  Ikea with their new store opening in Tampa, Florida.

Connecting to everyone’s awareness of stories growing up of messages placed in bottles from people on deserted islands, hoping the bottles would wash ashore and rescue would be coming soon.  With that in mind, Ikea created giant size bottles containing furtniture from Ikea that look as if they washed up at a pier near Tampa, providing a great visual reminder that the company has opened a new location in the city.  The photos tell the story without any needed explanation – a great example to think about for your next campaign.  (Photos:  MediaPost)

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