Creativity in Public Relations » japan http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Toilet Ski Jump http://blogs.hillandknowlton.com/ryanpeal/2009/03/26/toilet-ski-jump/ http://blogs.hillandknowlton.com/ryanpeal/2009/03/26/toilet-ski-jump/#comments Wed, 25 Mar 2009 22:30:57 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=544 Yes, it’s true, or it at least looks like its true.  Proving once again that there’s just not stopping the imagination and creative power of the human brain, someone in Japan thought of an amazing visual eye trick that I totally want for my bathroom (look closely to figure it out, and check out the person sitting in the bottom right corner to help your eyes get it).

Now, putting on our work hat, how many public bathrooms are out there in the world that have high traffic numbers that could use a bit of creative visual thinking?  And just think of the right visual twist from your brand appearing there to entertain them while they have time to spare and building buzz and word-of-mouth in the process.  We’ve sign back-of-the-door poster ads for a while now, but its definitely time to take this to the next level with the toilet ski jump as inspiration.

And let’s not stop at public bathrooms, what about portable bathrooms that reach the youth at music festivals, beaches and more.  Again, you’ve got a captured audience who would love to be surprised by some visual masterpieces with your brand appropriately mixed in for fun.  I’m totally thinking of ways to use this new inspiration in my next campaign.  Love it!

A big shout out to @Kwech (on Twitter) for sharing the visual fun.

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