Creativity in Public Relations » single ladies http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Beyonce Single Ladies Viral Video Craziness http://blogs.hillandknowlton.com/ryanpeal/2008/12/18/beyonce-single-ladies-viral-video-craziness/ http://blogs.hillandknowlton.com/ryanpeal/2008/12/18/beyonce-single-ladies-viral-video-craziness/#comments Thu, 18 Dec 2008 14:29:00 +0000 Ryan Peal http://blogs2.hillandknowlton.com/ryanpeal/11537.aspx So the holidays are coming fast so its time to lighten up the blogging a bit and entertain everyone with some video fun starring some new fan favourites channeling their own Beyonce spirits.  Beyonce’s new song – Single Ladies – has an incredible music video with Beyonce strutting her stuff with two back-up singers/dancers.  This video has spawned almost thousands of imitations, all doing their best version of the song and dance moves.  The first video (maybe not officially but the one that has had millions of views) was created by a dancer who learned every booty shake, hip swing and more – and then was invited to appear on a talk show to do it in front of a green screen.  Around the same time Justin Timberlake appeared on Saturday Night Life as a back-up singer in the video, with Beyonce singing it on the show – priceless.  Than a different kind of entertainer took the show up north, with a “Beyonce in Alaska” rendition – still wearing the little outfit but dancing around in the snow.  And another consumer video letting it all hang out has had 2 million views.  And recently, a girl who looks about 2 years old has her own version.  All worth a few minutes of your life to pretend you can dance this great.

Now with our “what can we learn from the madness” hat on, this video has definitely struck a chord and has provided a platform for people who want to express their own creativity and personality, or get their 15 minutes of fame.  The desire for fame is a strong pull to tap into with a campaign, what can “money can’t buy” experience can you provide the average consumer so they can tell their friends about it, or so they can be seen all over the web thanks to you?  Tapping into the growing desire for everyone to have some bit of fame/popularity/awareness is becoming more and more important as the clutter for everyone to have a voice in the world is getting well, more cluttered.  Can you shape your next campaign to tap into the fame game?

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