Creativity in Public Relations » technology http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Dell Offers Twitter Followers Big Discounts http://blogs.hillandknowlton.com/ryanpeal/2009/02/04/dell-offers-twitter-followers-big-discounts/ http://blogs.hillandknowlton.com/ryanpeal/2009/02/04/dell-offers-twitter-followers-big-discounts/#comments Wed, 04 Feb 2009 04:36:40 +0000 Ryan Peal http://blogs2.hillandknowlton.com/ryanpeal/?p=438 In one of the first big examples of Twitter starting to really catch the attention of brands, Dell today announced that it was offering a big 30% discount off a new laptop.  Dell was one of the first companies to experiment with Twitter over the holidays and now they seem to be primed to do more.  Basically Dell is seeing Twitter as a new marketing channel to reach consumers, incentivising people to sign-up to get more updates directly from the company via Twitter (versus email which is so last year).

In any case, read more about it over at Tech Crunch – a good case study of a brand taking the chance  to try out a new technology to see if it can work for thier needs.

]]>
http://blogs.hillandknowlton.com/ryanpeal/2009/02/04/dell-offers-twitter-followers-big-discounts/feed/ 0