Creativity in Public Relations » twitter levis http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Levis Drops Pants With Twitter http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/10/levis-drops-pants-with-twitter/#comments Wed, 10 Jun 2009 00:22:07 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=613 I’m of course on Twitter (@ryanpeal) and have had a lot of fun watching to see how brands are using the new fun to engage with people in a number of ways.  I’ve seen brands simply trying to sell stuff (like Dell), those trying to provide customer care (like Telstra BigPond) and some just trying to show the fun side of their brands (like Zappos).  Today I came across a new way to use Twitter – pant dropping!

A few weeks ago Levis in Australia and New Zealand started sending out people wearing new Levis and twittering about it with their iSpy Levis Twitter campaign.  Ok nothing out of the ordinary yet.  The catch, if you follow the campaign by Levis on Twitter you will see that their tweets are clues on where they are, providing photos and narrative of things around them, helping you track them down.  Why would you want to track them down, to get a free pair of jeans!  If you follow the tweets and hunt down your prey and ask “are those levis?” – magic will happen – instantly the people will drop their pants and give them to you right on the spot (putting a smile on your face like the winner above, Jimmy Curtis).  I’m guessing in reality you get a pair that is your size but you never know down under – may be forced to squeeze into some jeans but at least they are free.

A great example to share with clients and colleagues of how Twitter can add some personality and fun to your brand and have you actually engage with real, live people in the process.  Great work Levis!

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