Creativity in Public Relations » viral video http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Hot, Sexy Lady Underwear Models and Rollercoasters http://blogs.hillandknowlton.com/ryanpeal/2009/06/26/hot-sexy-lady-underwear-models-and-rollercoasters/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/26/hot-sexy-lady-underwear-models-and-rollercoasters/#comments Thu, 25 Jun 2009 23:41:32 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=631 Yes, this headline basically sums up today’s post.  While I’ve written about the viral video sensation sweeping the brand world these days in the pas (from the likes of Trident, Doritos, Samsung, Gillette, Cadburys, etc.) , the one I came across today (thanks to my pal Aden at Digital Buzz) uplifts the fun to a whole new level.

A leading UK underwear brand – Ultimo – has put its best boob forward into the video viral phenomenon, outfitting a dozen hot ladies in a variety of the company’s bras and putting their spill and support factor to the G-Force test found on rollercoasters at Alton Towers Resort.

The video definitely has the funny, entertainment factor in focus with the ladies in their bras bouncing and swirling with every twist, turn and drop of each ride. The editing of the video could have been better – the girls are shown taking off and then arriving a few seconds later on one ride, and then taking off on another and it gets a bit confusing, but the storyline probably wasn’t a big focal point.

The brand connection for the resort comes through naturally but the reference to Ultimo is non-existant except for the description on the YouTube page.  So perhaps this will drive more attendance at the park than sales of the underwear. (I hope people aren’t upset if they come and ladies have their tops on.)

I’m not sure it beats some of my other classics, including the hot girls playing soccer in their bra and panties selling a Samsung TV and the girl band playing in their bra for Vanity Fair but this effort is definitely up there, reinforcing that the “sex sells” dreams/hopes are alive and well in the world of marketing.  Now, take 55 seconds to watch the fun for yourself (no ones watching).

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Tic Tac’s One Man Band Rocks Out http://blogs.hillandknowlton.com/ryanpeal/2009/02/11/tic-tacs-one-man-band-rocks-out/ http://blogs.hillandknowlton.com/ryanpeal/2009/02/11/tic-tacs-one-man-band-rocks-out/#comments Wed, 11 Feb 2009 08:17:43 +0000 Ryan Peal http://blogs2.hillandknowlton.com/ryanpeal/?p=452 Thanks to my supergal Heidi in Germany you can now have the pleasure of rocking out to a one-man band who using tic tacs in all thier glory to get a whole bunch of people tic-tacing along with the beat.  It took me a while to find out if this street marketing was just for fun or officially sanctioned/blessed/sponsored by Tic Tac.  After a little bit of searching I found out that the star of the show is Micha Albacow from Uzbekistan of all places.  According to his website he heard the sound of tic tacs in his pocket as a young boy and has always had a fascination of the sound – which then inspired this one-man band action.

So I’m a little stumped by Micha – I see clearly at the bottom of his website that he’s proudly sponsored by Tic Tac but sort of wondering what came first, Micha or Tic Tac.  Does it matter maybe is the right question as Micha’s world is cooky and goofy and seems spot on with the fun of little Tic Tacs.

For me the campaign site and video works given its unique little story of making Tic Tac music in Uzbekistan and adding some personality to the often overlooked mint.  I didn’t find Micha on Facebook but maybe he has a fan base somewhere else.  And of course I’m a little disappointed that there isn’t a “show us your own tic tac beat” video competition – I’d totally enter and probably win (yes, I’m that good with the Tic Tac container and keeping rhythm).  Maybe that will come along with a travelling tour of MIcha (almost like Dancing Matt) that would feature some surprise celeb music guests and other famous peeps – stirring up the fun and keeping people tuning in to see who and what comes next.

Its definitely worth 90 seconds of your time to watch the video, you may just be inspired to tic tac to your own groove really soon.

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