Creativity in Public Relations » visuals http://blogs.hillandknowlton.com/ryanpeal Creativity, marketing, great ideas, smart thinking, public relations, insights, inspirations, innovations and more. (Formerly known as Ryan's View) Wed, 05 Aug 2009 00:52:54 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Visual Video Eye Trickery http://blogs.hillandknowlton.com/ryanpeal/2009/06/29/visual-video-eye-trickery/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/29/visual-video-eye-trickery/#comments Mon, 29 Jun 2009 00:40:59 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=633 I love smart, creative people, ones that can take something that people know and understand (in this case the use of blue screens and green screens) and take it to a whole new level.  Today’s show: Megaforce, a new band from France that entertains to the max with their new music video which starts out like a basic, shot-at-your-house music video and then explodes into something quite the opposite.  The video was recently showcased in Cannes and is definitely worth 3 minutes of your time to check it out.  And a warning in advance, get ready to start asking people around you if they can do this and if so, why haven’t they thought of it before.  :-)   And if anyone knows who directed this please feel free to give them a shout at in the comments section below.

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Salvation Army Free Awareness Campaign http://blogs.hillandknowlton.com/ryanpeal/2009/06/16/salvation-army-free-awareness-campaign/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/16/salvation-army-free-awareness-campaign/#comments Tue, 16 Jun 2009 01:35:44 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=619 The ongoing financial drama means times are tough for lots of people and companies, including non-profit organisations who rely on public donations to do their great work.  With this in mind some clever people working at the local Salvation Army in Portland in the state of Maine, USA have launched a creative campaign that gets the word out but doesn’t break the bank.

The campaign leverages the signature imagery of the Salvation Army around the world – the well-known shield symbol of the organisation.  Using that as its creative foundation, the organisation reached out to local businesses to secure free blank spaces (anywhere will do) where they can paint or stamp the Salvation Army shield along with a donation message.  Local businesses responded in masses, with store windows, pizza boxes, rocks and even dirt on a back windshield being used to raise awareness and ultimately donations to the charity.

The campaign highlights the overall message of the Salvation Army – making every dollar donated go further.  The creative use of blank spaces that don’t cost anything or that are donated provide a perfect place for the organisation to reference the fact that “83 cents of every dollar donated goes directly to the people who need it most.”  This is a great example of a campaign that rocks, sending a message and telling a story simply by the way the campaign has been put together.  And now I’m doing my part, providing my own free space for the campaign, and if you too feel inspired, click here to donate to the Salvation Army – an organisation that works.

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Ikea’s Gigantic Messages In Bottles http://blogs.hillandknowlton.com/ryanpeal/2009/06/05/ikeas-gigantic-messages-in-bottles/ http://blogs.hillandknowlton.com/ryanpeal/2009/06/05/ikeas-gigantic-messages-in-bottles/#comments Fri, 05 Jun 2009 01:15:38 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=609 A short one for a Friday that again showcases the power of creative, visuals to tell a story, engage the imagination, entertain people and motivate them to tell a friend about it.  Today’s case in point:  Ikea with their new store opening in Tampa, Florida.

Connecting to everyone’s awareness of stories growing up of messages placed in bottles from people on deserted islands, hoping the bottles would wash ashore and rescue would be coming soon.  With that in mind, Ikea created giant size bottles containing furtniture from Ikea that look as if they washed up at a pier near Tampa, providing a great visual reminder that the company has opened a new location in the city.  The photos tell the story without any needed explanation – a great example to think about for your next campaign.  (Photos:  MediaPost)

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Power of Visuals for “Homeless” Animals http://blogs.hillandknowlton.com/ryanpeal/2009/05/26/power-of-visuals-for-homeless-animals/ http://blogs.hillandknowlton.com/ryanpeal/2009/05/26/power-of-visuals-for-homeless-animals/#comments Tue, 26 May 2009 01:09:17 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=595 A friend of mine in Toronto let me know of a great campaign showcasing the power one image can have to tell a story.  A new agency called “Reason Partners” decided to use its brainpower to raise awareness for environmental change and its impact on wildlife habitat.  The result, a campaign that stops people in their tracks and forces you to look at the world in a whole new way.  We all have seen homeless people on the street and either look the other way or just don’t block it out in general.  The team at Reason Partners dropped in homeless animals in place of homeless people, providing haunting visuals that can’t help but tug at your heart strings.

This is another great example of the power of visuals and telling a story in a simple way, engaging people in a way that sucks them in as they try to figure out what is going on.  At first you are trying to figure out what product is possibly being “sold” in the visuals, but when you figure out there’s no sales pitch you can’t help but really take in the power of a homeless moose on the streets or a fox in a box.  The campaign site provides simple links to organisations helping the environment and the wildlife, which you can’t help but want to click on, naturally motivated by the emotions you are feeling from the photos.

Great to see brains in action to change the world, not just to sell more things.

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Toilet Ski Jump http://blogs.hillandknowlton.com/ryanpeal/2009/03/26/toilet-ski-jump/ http://blogs.hillandknowlton.com/ryanpeal/2009/03/26/toilet-ski-jump/#comments Wed, 25 Mar 2009 22:30:57 +0000 Ryan Peal http://blogs.hillandknowlton.com/ryanpeal/?p=544 Yes, it’s true, or it at least looks like its true.  Proving once again that there’s just not stopping the imagination and creative power of the human brain, someone in Japan thought of an amazing visual eye trick that I totally want for my bathroom (look closely to figure it out, and check out the person sitting in the bottom right corner to help your eyes get it).

Now, putting on our work hat, how many public bathrooms are out there in the world that have high traffic numbers that could use a bit of creative visual thinking?  And just think of the right visual twist from your brand appearing there to entertain them while they have time to spare and building buzz and word-of-mouth in the process.  We’ve sign back-of-the-door poster ads for a while now, but its definitely time to take this to the next level with the toilet ski jump as inspiration.

And let’s not stop at public bathrooms, what about portable bathrooms that reach the youth at music festivals, beaches and more.  Again, you’ve got a captured audience who would love to be surprised by some visual masterpieces with your brand appropriately mixed in for fun.  I’m totally thinking of ways to use this new inspiration in my next campaign.  Love it!

A big shout out to @Kwech (on Twitter) for sharing the visual fun.

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